close

Вход

Забыли?

вход по аккаунту

код для вставкиСкачать
Location,
Location,
Location
CCC Summit 2013
Robert Hrabak
Certification Workgroup Chair, CCC
What makes real estate valuable?
Home Size: 397 sq. m
Price: $250,000
Location: Paris
Paris, Kentucky, USA
Home Size: 345 sq. m
Price: € 4,700,000
Location: Paris
Paris, France
What makes real estate valuable to business?
Branding Through Real Estate
Branding and Service Association
Infotainment is real
estate in vehicles
MirrorLink is the
premier way to
leverage the
commercial real
estate in vehicles for
apps
The Drive…
… is often a means to an end.
• Commuting
• Travelling
• Transporting
• Chauffeuring
• Escaping
• Racing
The First Infotainment App
The First Infotainment App
The First Infotainment
App: Content
•
News
•
Music
•
Sports
•
Talk
•
Information
•
Commercials
Radio Commercials: Billboards for your Ears
Limitations on Marketing to Vehicle Drivers
Time
• Billboards must communicate in seconds to convey all
pertinent information
• Radio commercials are limited to key time intervals
Timing
• Billboards only impact along certain driving paths of
target market
• Radio commercials must be played during a time
window where target market is availabile
Time and timing add to the complexity of marketing to a
driver in traditional means
The Price of Doing Business
Certifying Applications for MirrorLink Use
Development Effort
Adapting to Automotive
• Constructing a vehicle-focused UI
• Managing application complexity and reliability
• Leveraging the vehicle-centric
Completing Certification
• Validating infotainment scalability
• Demonstrate limited workload on a driver
Managing the Driver’s Experience
• Maintaining a manageable driver experience as
application changes
Scalability and
Usability
Same app experience from vehicle to
vehicle
• Provdes an application branded
experience in-vehicle
• Ensures uniform marketing strategy
across vehicle and device brand
Allows unique app experience for the
car
• Focuses on driver services that
support the driver
Managing Driver
Workload and
Distraction
Use high contrast colors
Make controls simple/clear
Reduce unnecessary detail
Let the driver focus on
driving
Re-Focusing the
Complexity
• Real Estate markets have
tremendous complexity and subtlety
• MirrorLink has one set of rules
• Expand your brand through
MirrorLink, and offer services not
seen before.
THE DASHBOARD
IS OPEN FOR
BUSINESS
1/--страниц
Пожаловаться на содержимое документа