Promotions MKT 3850 Welcome to the Wonderful World of Advertising and Promotion! Who Should Be Here? Marketing Majors Marketing Minors – RIM – Fashion – Advertising and PR – Sports Management – Concrete Management Anyone that wants to be a smarter shopper! Why am I Here? Ph.D. in Business (Marketing) from LSU (Go Tigers!) – dissertation in determining the attitudinal impact of negative publicity MBA from U of Miami BA in Marketing from USF A Little About Me…at the homestead Oh yeah, and a husband, too! What are you going to learn? How promotions works in the marketing mix When funny ads are better than product comparisons Why Michael Jordan may not be as effective endorser as he once was! How jingles work OOH - Tell me more! How to determine ad placements – CSI vs. Sixty Minutes vs. Survivor How to figure out costs How to design a snappy advertisement When I am falling for a promo trick! What do I have to do? Be here! Study hard Be a good group member Monitor your company and the environment Start thinking of a cool product to advertise! Class Requirements Exams – 2 total - final comprehensive – MC, essay and fillin-the-blank Attendance Project – ad work – co assigned Activities, Homework and Participation What Should I do for Next Class? Read Chapters 1 and 2 Fully Review the Syllabus and the Policies For next class pick groups!