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Promotions
MKT 3850
Welcome to the
Wonderful World of
Advertising and
Promotion!
Who Should Be Here?


Marketing Majors
Marketing Minors
– RIM
– Fashion
– Advertising and
PR
– Sports
Management
– Concrete
Management

Anyone that
wants to be a
smarter shopper!
Why am I Here?

Ph.D. in Business
(Marketing) from
LSU (Go Tigers!)
– dissertation in
determining the
attitudinal impact
of negative
publicity


MBA from U of
Miami
BA in Marketing
from USF
A Little About Me…at
the homestead
Oh yeah, and a husband, too!
What are you going
to learn?




How promotions
works in the
marketing mix
When funny ads are
better than product
comparisons
Why Michael Jordan
may not be as
effective endorser as
he once was!
How jingles work
OOH - Tell me more!

How to determine ad
placements
– CSI vs. Sixty Minutes
vs. Survivor



How to figure out
costs
How to design a
snappy
advertisement
When I am falling for
a promo trick!
What do I have to
do?





Be here!
Study hard
Be a good group
member
Monitor your
company and the
environment
Start thinking of a
cool product to
advertise!
Class Requirements

Exams
– 2 total - final
comprehensive
– MC, essay and fillin-the-blank


Attendance
Project
– ad work
– co assigned

Activities,
Homework and
Participation
What Should I do for
Next Class?



Read Chapters 1
and 2
Fully Review the
Syllabus and the
Policies
For next class
pick groups!
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