Media & Digitalization 10.5.2011 | 1 The internet business model changes mobile changes TV changes commerce 2 Customer driven mass services from the beginning Consumer infotainment and business where ever you are wired or wireless gives you freedom to consume and use services that has not been available before. Physical and digital space can work seamlessly together over cloud based service offering Digital Superstore Online 3 The future is mobile “Internet of tomorrow will serve you, delivering the information you want, when you want it, how you want, wherever you are” Paul Otellini President & CEO, Intel “Mobile is going to be the next big internet phenomenon” Eric Schmidt Chairman, Google 4 The value of music no longer fits the business model Global music industry turnover (1973-2009) 5 Newspaper biz being taken away by new players US newspaper ad revenue per capita in 2011 dollars $230 $225 $213 $200 $186 $175 Online Classifieds $150 $125 $100 $84 $75 Print $50 $25 $0 1980 1985 Data: Newspaper Association of America 6 1990 1995 2000 2005 2010 Forecasts • In four years more than 70 percent of all consumer electronics - e.g. TV, radios, cameras, toys, printers - will be connected to the internet (CES) • 185 million connected TV sets will be sold worldwide in 2015 (Parks Associates) • Worldwide tablet sales will hit 154.2 by 2012 (Gartner) 7 million units Observations and implications •This is the breakthrough year for apps, tablets, and internet-enabled TVs •Content producers will favor those partners that distribute for all platforms – not just TV but mobile and tablets as well 8 Observations and implications • Professional/Expert media will stay longer in traditional format even this will convert towards digital media (when you need that silent moment) • Content becomes more local (location and people driven) and the same time it becomes Global. Glocal concept is in right now, you are connected and looked after 9 24/7 Safety and robustness •Russia can be forerunner in this field • Functional platforms and system setup •Security and safeness 24/7 is one key driver but don’t over do it (Case Sony) 10 Huge audience shift to web – this is just one year (US) Source: Nielsen Media Research, Pew Research Center for the People & the Press, Audit Bureau of Circulations. 11 Connected media means connected platforms 12 Newcomers to the TV field 13 Viewing is being driven by personalization 14 The battle for digital dominance is about the future of commerce vs. 15 vs. vs. vs.