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Media &
Digitalization
10.5.2011 |
1
The internet business model
changes mobile
changes TV
changes
commerce
2
Customer driven mass services
from the beginning
Consumer infotainment and business
where ever you are wired or wireless gives
you freedom to consume and use services
that has not been available before. Physical
and digital space can work seamlessly
together over cloud based service offering
Digital Superstore Online
3
The future is
mobile
“Internet of tomorrow will serve you,
delivering the information you want, when you
want it, how you want, wherever you are”
Paul Otellini President & CEO, Intel
“Mobile is going to be the next big internet
phenomenon” Eric Schmidt Chairman, Google
4
The value of music
no longer fits the
business model
Global music industry turnover (1973-2009)
5
Newspaper biz
being taken away
by new players
US newspaper ad revenue
per capita in 2011 dollars
$230
$225
$213
$200
$186
$175
Online
Classifieds
$150
$125
$100
$84
$75
Print
$50
$25
$0
1980
1985
Data: Newspaper Association of America
6
1990
1995
2000
2005
2010
Forecasts
• In four years more than 70 percent of all
consumer electronics - e.g. TV, radios, cameras, toys,
printers - will be connected to the internet (CES)
•
185 million connected TV sets
will be sold worldwide in 2015 (Parks Associates)
• Worldwide tablet sales will hit 154.2
by 2012 (Gartner)
7
million units
Observations and
implications
•This is the breakthrough
year for
apps, tablets, and internet-enabled
TVs
•Content producers will favor those partners that
distribute for all platforms – not just
TV but mobile and tablets as well
8
Observations and
implications
• Professional/Expert media will stay longer in
traditional format even this will convert
towards digital media (when you need that
silent moment)
• Content becomes more local (location and
people driven) and the same time it becomes
Global. Glocal concept is in right now, you
are connected and looked after
9
24/7 Safety and
robustness
•Russia can be forerunner in this field
• Functional platforms and system setup
•Security and safeness 24/7 is one key driver but
don’t over do it (Case Sony)
10
Huge audience
shift to web – this
is just one year (US)
Source: Nielsen Media Research, Pew Research Center for the People & the Press, Audit Bureau of Circulations.
11
Connected media
means connected
platforms
12
Newcomers to the TV field
13
Viewing is being
driven by
personalization
14
The battle for
digital dominance
is about the future
of commerce
vs.
15
vs.
vs.
vs.
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