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Iggesund invites
international designers
Iggesund Paperboard, manufacturer of the world-leading paperboard Invercote, is inviting
designers from all over the world to participate in a unique learning experience. From those
who apply, 20 will be chosen to join the Iggesund Design Experience in Sweden in June
2015.
“We tried this for the first time in 2012 and the appreciation and enthusiasm we got from the
participating designers was overwhelming. So we’ll do it again”, says Staffan Sjöberg, Public
Relations Manager at Iggesund Paperboard.
Participants will visit the Swedish forests to discover more about how they function and are
managed. They will see how paperboard is made and understand why there is a difference
between paperboard and paperboard. And they will find out how they can use paperboard to
raise their creativity to new heights while also making the right choices from a sustainability
standpoint.
The Iggesund Design Experience will discuss sustainable design and material selection and
will question experts in such fields as forest management, water pollution/purification, and
food safety in packaging. Participants will return home with new insights into how to make
their designs stand out from the crowd not only graphically but also from a sustainability
point of view.
“We usually receive significantly more applications to our events than we can accommodate.
In order to ensure a wide range of participants, we must therefore create a shortlist based on
such factors as design speciality and geographic location,” explains Staffan Sjöberg.
Iggesund Paperboard will be the host for four days filled with experiences of nature, insights
into product knowledge and lively discussions about sustainability together with fellow
designers from around the world. The event itself will be completely free of charge but
participants will need to pay their own travel expenses to and from Stockholm, Sweden.
“The designers will invest their time – and in return we will give them some unforgettable
days in the heart of Sweden,” Sjöberg says.
This new activity was inspired by the huge response Iggesund received from the design world
for its Black Box Project, which gave well-known designers free rein to create unique
solutions using Invercote as a starting material.
More information and a registration form for the Iggesund Design Experience are available at
www.iggesund.com.
Caption:
How is the forest managed and how adapted are the methods to the forests own life cycle?
Johan Granås, Iggesund, explains to the participants in the Iggesund Design experience 2013.
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