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Faculty of Business – Lutsk National Technical University
Proposal
of the subjects for Erasmus student
Tel/Fax
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
[email protected]
Faculty of Business – Lutsk National Technical University
WINTER SEMESTER
UDERGRADUATE STUDY
Management
Zoriana Gerasymchuk,
Doctor of Economics,
Professor
Marketing
Nelia Gerasymiak,
Ph.D., Associate
Professor
Finance, Money and
Nataliya Riznyk,
Doctor of Economics,
Credit
Professor
Introduction to
Olena Salivotchyk,
Ph.D., Associate
Business
Professor
Quality Management
Nataliia Martunyuk,
assistant
Project management
Nadiia Khvyshchun,
Ph.D., Associate
Professor
ECTS
5
5
4
4
4
4
SUMMER SEMESTER
UDERGRADUATE STUDY
Public Relations
Viktoria Zdryliuk,
Ph.D., assistant
Economic Security
Nataliya Riznyk,
Doctor of Economics,
Management
Professor
Strategic Management Valentyna Galuschak,
Ph.D., Associate
Professor
Human resource
Antinona Hordijchuk,
Ph.D., Associate
management
Professor
Management
Nataliia Martunyuk,
assistant
Accounting
Economics
Iryna Pushkarchuk,
Ph.D., Associate
Professor
Entrepreneurship
Olena Salivotchyk,
Ph.D., Associate
Professor
Tel/Fax
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
ECTS
4
5
5
4
4
5
3
[email protected]
Faculty of Business – Lutsk National Technical University
MANAGEMENT
CLASS TYPE
DEPARTMENT
ECTS POINTS
Effects of education
process
class
Management and Marketing
5 ECTS
The aims of the course “Management” are:
- study of scientific fundamentals of management;
- study to formation of skills of the modern approach
to resolve the technical, social and economic problems;
- study to creating conditions for creative and
effective work of people in the workplace;
- develop skills to solve problems and achieve goals.
LECTURE TOPIC
Introduction to management. The main scientific schools,
theories and concepts of management. The concept of
patterns and principles of management and their
classification. Functions of management (planning,
organization, motivation, control). The system of
management methods. Administration. Authority.
Leadership. The theory of decision-making, mechanism of
administrative activity.
LITERATURE
1. Ricky W. Griffin, Management, Eighth Edition.
2. Michael H. Mescon, Michael Albert, Franklin Khedouri,
Management: individual and organizational effectiveness
SUBJECT’S PASSING Exam
FORM
PROGRAMME
Zoriana Gerasymchuk, Doctor of Economics, Professor
AUTHOR / TEACHER
Tel/Fax
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
[email protected]
Faculty of Business – Lutsk National Technical University
PUBLIC RELATIONS
CLASS TYPE
DEPARTMENT
ECTS POINTS
Effects of education
process
class
Management and Marketing
5 ECTS
Studying the Public Relations provides for theoretical
positions of public relations and awareness of the nature
and role public relations in the management of the
company. Adjustment skills in the field of public relations,
depending on the scope of the organization. Training
capacity for creative exploration areas of PRimplementation and improvement of public relations
company. The implementation and development of PRactivity and PR-campaigns.
LECTURE TOPIC
The concept of public relations as a science and
management activities. The system of public relations and
public opinion. Public relations as a part of business
communication. Public relations: fields of activity. Public
relations and politics of state structures. Organization of
PR-activities within marketing policy. Development of
PR- campaigns. Formation of image of organization.
Features of the interaction with mass media.
LITERATURE
1. J O'shaughnessy, Competitive marketing: a strategic
approach.
2. Ph. Kotler, J Scott Armstrong, John Saunders, &
Veronica Wong, Principles of marketing: European
Edition
SUBJECT’S PASSING Exam
FORM
PROGRAMME
Viktoria Zdryliuk, Ph.D., assistant
AUTHOR / TEACHER
Tel/Fax
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
[email protected]
Faculty of Business – Lutsk National Technical University
MARKETING
CLASS TYPE:
DEPARTMENT:
ECTS POINTS:
Effects of education
process:
class
Management and Marketing
5 ECTS
The main aim of the Marketing course is to familiarize
students with main, basic concepts of marketing
management. Attendees will gain knowledge of the role of
marketing in a modern company and understanding of the
idea of product value and the relation between company
and its customers. Students will gain the ability to use
different marketing tools (product, price, place,
promotions) in order to create aforementioned value as
well as to communicate and deliver it to the market.
LECTURE TOPIC:
Introduction to marketing - conceptions of marketing,
definitions of marketing, the role of marketing in a modern
company. Marketing information system. Marketing
research, market segmentation, product positioning.
Characteristics of 4P-Marketing. Marketing micro- and
macro-environment, consumer behavior on B2C and B2B
market. Key factors involved in and influencing consumer
buying process (social, personal, psychological).
Functions of marketing management (planning,
organization, control).
LITERATURE:
1. Ph. Kotler, K. Keller, Marketing management
2. Ph. Kotler, J Scott Armstrong, John Saunders, &
Veronica Wong, Principles of marketing: European
Edition
SUBJECT’S PASSING Exam
FORM:
PROGRAMME
Nelia Gerasymiak, Ph.D., Associate Professor
AUTHOR
/
TEACHER:
Tel/Fax
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
[email protected]
Faculty of Business – Lutsk National Technical University
ECONOMIC SECURITY MANAGEMENT
CLASS TYPE
DEPARTMENT
ECTS POINTS
Effects of education
process
class
Management and Marketing
5 ECTS
The aims of the course “economic security management”
are:
- study of theoretical and methodological foundations of
economic security management;
- review of the main factors affecting the state of
economic security management;
- study of the most promising areas of research to ensure
economic security management;
- developing skills to solve problems and achieve goals.
LECTURE TOPIC
Subject and course structure. Conceptual foundations of
economic security management. Informational support of
economic security management. Functions of economic
security management (planning, organization, motivation,
control). The system of economic security management
methods.
LITERATURE
1. Nataliya Vavdiyuk, Security of banking business.
2. Nataliya Riznyk, Regional management of shadow
economy.
SUBJECT’S PASSING Exam
FORM
PROGRAMME
Nataliya Riznyk, Doctor of Economics, Professor
AUTHOR / TEACHER
Tel/Fax
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
[email protected]
Faculty of Business – Lutsk National Technical University
STRATEGIC MANAGEMENT
CLASS TYPE
DEPARTMENT
ECTS POINTS
Effects of education
process
class
Management and Marketing
5 ECTS
The aims of the course “Strategic management” are:
- study of theoretical and methodological foundations of
strategic management;
- review the main factors of external and internal
environment of company;
- study to evaluate the strategic potential of company;
- developing skills to solve problems and achieve goals.
LECTURE TOPIC
Subject and course structure. Conceptual foundations of
strategic management. Levels of strategic decisions.
Stages of strategic management. Forms of strategic
management. Strategic management control.
LITERATURE
L. Zabrodska, Strategic management.
V. Vasylenko, Strategic management of company
SUBJECT’S PASSING Exam
FORM
PROGRAMME
Valentyna Galuschak, Ph.D., Associate Professor
AUTHOR / TEACHER
Tel/Fax
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
[email protected]
Faculty of Business – Lutsk National Technical University
PROJECT MANAGEMENT
CLASS TYPE
DEPARTMENT
ECTS POINTS
Effects of education
process
class
Management and Marketing
4 ECTS
Theory classes: Learn the strategies included within the
concept of project management. Knowing the im portance
of project management including anagement sciences,
learn the basics of project management, learn methods and
techniques of project management. Understanding the
rules of project management and the modern tools of
project management, able to define and plan projects,
organize and direct their execution performance.
Project: Understanding the network programming meth
ods (CPM, PERT), the program know how to use Micros
oft Project to create, present, organizeand direct the
project.
LECTURE TOPIC
Project definition, characteristics and types of projects.
History of project management, project life cycle will ,
Project creation. Stages and activities of the project.
Institutional possibilities to manage the project. Personal
possibilities to manage the project. CPM network
programming. PERT network programming .Creating the
project in Microsoft Project program
LITERATURE
1. Clements, James P., Effective project management.
South-Western Cengage Learning, 2012.
2. Meredith, Jack R., Project management : a managerial
approach. Hoboken : John Wiley & Sons, 2010.
3. Harper-Smith, Patrick., Project management : fast track
to success. FT Prentice Hall/Financial Times, 2009
SUBJECT’S PASSING Exam
FORM
PROGRAMME
Nadiia Khvyshchun, Ph.D., Associate Professor
AUTHOR / TEACHER
Tel/Fax
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
[email protected]
Faculty of Business – Lutsk National Technical University
ENTREPRENEURSHIP
CLASS TYPE
DEPARTMENT
ECTS POINTS
Effects of education
process
LECTURE TOPIC
LITERATURE
SUBJECT’S
PASSING FORM
PROGRAMME
AUTHOR
TEACHER
Tel/Fax
class
Management and Marketing
4 ECTS
After the completion of the course with the positive result, student
will understand the concept of entrepreneurship in different areas of
social living. Participation in the course will help students to
recognize entrepreneurial attitude and value the risk related to
entrepreneurial behavior as well asappreciate the influence of
entrepreneurship on creating and growing the business
organizations. During the course students will come across the
principles of planning and implementing the entrepreneurial
activities, also in the international work ing environment.
The aim of the classes is to create or improve in student the ability
of analyzing opportunities to launch and run the new business in
specified market conditions. After the completion all of the classes
student will be able to use knowledge obtained during the lectures
in practice.Additionally, classes will improve student group work
skills and presentation abilities.
The concept of entrepreneurship – term and types of
entrepreneurship and entrepreneurial organizations. Entrepreneur –
characteristic and role of entrepreneurial people. Entrepreneurial
attitude and orientation. Internaland external entrepreneurship.
Entrepreneurship as the process – identifying and analyzing
entrepreneurial opportunities. Risk –types of risk and methods how
to manage it. Influence of entrepreneurial attitude on the level of
risk. Planning the entrepreneurial projects – analyzing the resources
and conditions of entrepreneurial plans implementation. Where to
find the help for beginning entrepreneur? Entrepreneurship
supporting organizations and associations in Poland and in the
world.International entrepreneurship and international working
environment. Social entrepreneurship. Difference between business
and social entrepreneurs.
1. Bridge S., O’Neill K., Martin F., Understanding enterprise :
entrepreneurship and small business, Palgrave Macmillan, 2009.
2. Moore C., Managing Small Business: An Entrepreneurial
Emphasis, South-Western Publishing, 2010.
3. Kuratko D., Entrepreneurship: Theory, Process, and Practice,
South-Western College Pub, 2008.
Exam
Olena Salivotchyk, Ph.D., Associate Professor
/
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
[email protected]
Faculty of Business – Lutsk National Technical University
FINANCE, MONEY AND CREDIT
CLASS TYPE
DEPARTMENT
ECTS POINTS
Effects of education
process
class
Banking
4 ECTS
The aims of the course «Finance, Money and Credit» are:
- study of theoretical and methodological foundations of
finance, money and credit;
- review of the main factors affecting the state of finance,
money and credit;
- study of the most promising areas of research to ensure
finance, money and credit;
- developing skills to solve problems and achieve goals.
LECTURE TOPIC
The essence and function of money. Cash flow. Cash
systems. The financial system and the financial
mechanism. The tax system. State budget system.
Revenues and expenditures. The essence of financial
market.
LITERATURE
1. V. Oparin, Finances.
2. E. Brighem, Foundations of the financial management.
SUBJECT’S PASSING Exam
FORM
PROGRAMME
Nataliya Riznyk, Doctor of Economics, Professor
AUTHOR / TEACHER
Tel/Fax
+38 (0332) 746150
Lvivska, 75
Lutsk
Ukraine
[email protected]
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