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Measurement Week
w/c 15th September, 2014
An AMEC Global Education Programme
What is
Measurement Week
– and how can I be
to involved!
The strategic direction
What is it?
Key strategic initiative from AMEC
to fill the gap between
understanding the value of PR
measurement but doing
something about it!
Measurement Week will help fill
that gap through an International
week of AMEC member-led
events unified via social media to
raise awareness and excitement
around the latest thinking in
AMEC member companies
organising events in their own
country or region.
Help available from the AMEC
How to take part and the benefits
• Every AMEC member, whatever its size, can get
involved by organising an event in their own country.
• Measurement Week benefits everyone
- You because it identifies your company as a
measurement believe!
- Your clients – who see they are working with a
company who believes in best practice.
- AMEC/the industry – because it raises awareness of
the importance of measurement.
An idea from iSentia in Australia
• AMEC Member iSentia
running breakfast
seminar with two
established measurement
and evaluation experts.
• Gained support of
national PR member
trade body.
• Used as launch platform
in Australia for
Measurement Week.
The US
• AMEC North American Chapter co-ordinating activities.
• Already firm commitments made by Cision, BurrellsLuce
and LEWIS PR – details being firmed up.
• Booz Allen Hamilton to announce plans soon.
• IPR, PRNews and PRWeek US also supporting.
• PRSA to web webinar.
Other ideas
• Organise a local Measurement Week event in your city/country
during September.
• Join with your public relations membership organisation in your
country to run a Measurement Week event.
• Run a combined panel event with agency, measurement vendor,
• Hold a webinar on measurement for clients and prospects.
• Hold Internal “town hall” meetings for all staff – training and
discussion around measurement.
• Use Measurement Week as an employee communications initiative
within your offices – especially if you are part of an international
• Bring in social media vendors for an event – e.g.. Twitter, radian 6.
Launch ideas
• Strategy is to target the groups who are most vested in the
concept rather than promote too heavily among the wider
marketing community.
• Year 1 objective is to build a solid foundation for future
success and keep the concept slightly below the line until
momentum has been generated.
• Encourage AMEC members to spread the word through WoM
and through their channels using #amecatwork.
• AMEC to provide content for publication as stand-alone or as
part of broader measurement material to AMEC members at
launch and during the week (& published to the Measurement
Week holding page
How to get the message out?
Partner with key trade bodies –
these logos are examples.
Launch a teaser campaign using
the hashtag #amecatwork.
Run an event with your leading
PR or marketing trade magazine.
Partner with measurement
vendors to offer free trials of
platforms for clients or agencies
signing up to Measurement Week.
Next steps
How will AMEC members
be involved?
• Members asked to
develop ideas which will
associate their company
with Measurement Week.
• Please inform Barry
Leggetter at AMEC with
the details.
Any questions/or would like a conversation?
Please contact:
Barry Leggetter
+44 1268 412414
[email protected]
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