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Wal-Mart Stores Inc.
FFA English I
Presentation by
Alexander Schmidt
07-04-2002
“...we`re proud of what we`ve
accomplished; we´ve just
begun.“
(Sam Walton)
Preview
1. History
2. Retail Divisions
3. Good.Works.
4. Culture
1. History
1962
Opening of first
Wal-Mart store in
Rogers, Ark. by Sam Walton
1969
Company incorporated as WalMart Stores, Inc.
1972
Wal-Mart listed on NYSE
1991
Entrance of international market
1. History
1992
Death of Sam Walton
1997
Wal-Mart replaced Woolworth on
Dow Jones Industrial Average
1998
Entrance into the German market
2001
Biggest single day sales in history:
$1.25 billion on the day after
Thanksgiving
• World´s largest retailer
• $217 billion in sales
• More than 1.4 million associates in
nearly 4,500 units worldwide
• More than 100 million customers per
week visit Wal-Mart stores
2. Retail Divisions
• Wal-Mart Discount Stores
- general merchandise
• Wal-Mart Supercenters
- combine grocery and a general
merchandise department
under one roof
2. Retail Divisions
• Sam´s Clubs
- members-only
warehouse club
• Wal-Mart International
- nearly 1,200 stores and
clubs
- 300,000 associates
- 9 countries
3. Good.Works.
• Operating globally and giving back locally
• More than $ 190 million in 2000
• Four parts:
- Community
- Education
- Environment
- Children
4. Culture
Basic beliefs:
- respect for the individual
- customer service
- striving for excellence
• Sundown Rule
 get things done before sun goes down
• Exceeding Customer Expectations
 try to be the best
4. Culture
• Ten-Foot-Attitude
“...whenever you come within 10 feet of a
customer, you will look him in the eye, greet
him and ask if you can help him.“
• Every Day Low Prices
 higher earnings due to lower prices
4. Culture
• The Wal-Mart Cheer
Give me a W!
Give me an A!
Give me an L!
Give me a Squiggly!
Give me an M!
Give me an A!
Give me an R!
Give me a T!
What´s that spell?
Wal-Mart!
Who´s number one?
The Customer!
Review
1. History
2. Retail Divisions
3. Good.Works.
4. Culture
“Sam's establishment of the Walton culture
throughout the company was the key to the
whole thing. It's just incomparable. He is the
greatest businessman of this century.“
(Harry Cunningham, founder of Kmart Stores
and CEO of S.S. Kresge Co.)
1/--страниц
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