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MANAGEMENT OF
EDUCATIONAL
INSTITUTIONS
Presentation made by
KOMAL NAGAR
Lecturer
The Business School
University of Jammu
3/16/2015
1
The Indian Education system,like much else in the country,is
weighed down by numbers.The balance between demand and
supply is highly skewed.India has 12,600 colleges and about 200
Universities.The system is obviously under a lot of strain and it is
clear that a shakedown of sorts will have to take place. Not by a
lowering of standards but by prioritising vocational education that
will give practical training for the range of jobs that India’s
economy now offers. It will require innovation and flexibility of
mindsets,qualities that our top colleges across the board
demonstrate.
What better way to understand the
management of educational Institutions , than to study the
success stories of some of the best managed colleges, and since
the vision of The Business school , Jammu University is also to
figure among the top B-Schools of India,so I have made an
attempt to find out how the top B-Schools manage their
educational institutions and what it takes to be at the top.
But before we understand the management
of these institutes , we need to take a look at the seven attributes
that contribute towards building the brand Equity of these
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institutions.These attributes are:
2
1.REPUTATION
Reputation is a function of the School’s past performance in the
B-School surveys and the perceived position among the peers;its
standing as a seat of learning;the degree of difficulty in securing
admission;the performance of it's alumni in their chosen
careers;the international recognition that it boasts of;and the
alliances it has with international B-Schools.
• High rank institute
• Thorough knowledge of subject
• Toughest admission exam
• Achievements of alumni
• Tie up with foreign institute
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2.PLACEMENT
• 100% placement
• Multiple placement options
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4
3.QUALITY OF PLACEMENT
• Average salary best in the industry
• Placement abroad and in MNCs
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4.INFRASTRUCTURE
• High speed internet facility
• Excellent infrastructure,library & computers
• High standard hostel & mess facility
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6
5.ADMISSION ELIGIBILITY
• Prefer students with work experience
• Admission to engineers only
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6.TEACHING METHODOLOGY
• Student faculty ratio 1:1
• Excellent teaching methodology
• Very good counseling
• Good industry exposure
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7.FACULTY
• High-quality research paper
• Visiting professors-industry captains
• Well trained faculty
In order to understand the management of educational
institutions , I have studied the cases of three B-schools
to find out how their management works.
The first case is that of IIM-A,which is a winner –hands
down-securing the top slot for the third consecutive
year.
3/16/2015
9
CASE I
WHY IIM- A IS IIM-A
• Established in 1961
• No. of graduated
batches:43
• Average
salaries:Rs.7.90 lakh
• New foreign recruiters
in2005:09
• Foreign placements:71
• The case method of
study
• Excellence through
partnership
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10
Philip Kotler once said:”DON’T SELL THE STEAK,SELL THE SIZZLE.”The Indian Institute
of Management, Ahmedabad(IIM-A)treats this dictum with all the seriousness it
deserves.Ask anybody the question: What makes IIM-A special?Chances are you’ll get
only one answer:The case method of study.This method stresses on translating
theory into practice . And there’s a lot to learn from fellow students with prior work
experience.
The course is structured in a manner that forces you to think. Mere reading and
study are not enough.You have to come up with solutions to given problems.And
when you discuss everybody else’s solutions at the end of the session,you
absorb many different thought processes and emerge richer from the exercise.
The course comes packaged with two years of high voltage management
fundas.Huge companies are bought and sold in charged case study discussions
only to be restrategised and resurrected in the next session.The cases discussed
are all “live” ones;that means they deal with real problems faced by real
companies.The faculty members interact regularly with the corporate world to
develop these case studies.Typically two-and sometimes, three –faculty
members get together to develop these cases.The time taken can vary between
one and two months.
Anything said about the faculty at IIM-A would be an understatement. They are
‘Gods ‘in their chosen field,be it finance,HR, marketing,etc.They go beyond the
syllabus to offer something extra to the students.
No wonder then that IIM-A is known as the Harvard of Asia.IIM-A is probably the
toughest place to get into.Only the very best gain admission here.And the cream
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invariably rises to the top.
11
CASE II
UNIVERSITY TOPPER- FMS
• Established in 1954
• Average salaries:Rs.8.1 lakh
• Major recruiters in2005:DSP Merrill
Lynch,Citibank,Coke,Pepsi,Nestle,Am
igo Corporation
• Faculty: 23 full-time professors and
visiting executives from HLL,ColgatePalmolive,Nestle,DSP Merrill Lynch.
• Student-faculty ratio-3:1
• Admission procedure: FMS entrance
test
• Student profile:Male
:Female(2:1),Engineer: Non
Engineer(3:2),Work experience:
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Fresher(2:3)
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FACULTY OF MANAGEMENT STUDIES (FMS) has made history of sorts this
year.It has been judged as the third best B-School in India.FMS has always been
known as a good management school.Interestingly it has been the only B-school
from a university that has managed to be among the Top 10 in any survey worth
its name.For a university department ,that’s a significant achievement ,as FMS
enjoys limited powers unlike the IIMs.
So what has changed at FMS? A lot-actually.
•
For one,they have seen a total change in curriculum in the past four years. For
curriculum development FMS has taken assistance from international B-schools
like INSEAD of France
•
FMS is likely to finalise a deal with Harvard Business School(HBS) for a joint
business research center in India.
•
They are emphasising healthy academia –industry interface.
•
They have started video-conferencing with at least one distinguished aluminous
every month.
•
There has been a lot of action on developing international corporate relations.
•
Last year FMS went Wi-Fi ,enabling 24/7 wireless internet access anywhere
within the campus.
•
All the classrooms are “smart-networked”, where the teachers just need to walk in,
log in ,access their respective folders for PowerPoint slides and use the overhead
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projectors.
CASE III
THE BUSINESS SCHOOLUNIVERSITY OF JAMMU
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•
Established in 1985
•
No. of graduated batches:18
•
Average salaries:Rs.2.5 lakh
•
Major recruiters in 2005:Citi financial,
•
Student-faculty ratio-9:1
•
A high profile faculty has it’s hands full with several UGC projects
•
Emphasis on presentations and case studies by the faculty
•
Admission procedure:MAT entrance test
•
No. of recruiters:11 (International recruiter:01:Schlemberger)
•
Industry interface:Executives invited from;
Citi financial,Punj Lloyd,GSK,Luxor Parker,Gillette,JK Tyres,Tech books,ICICI
Prudential,Vardaman,Airtel
•
Alumni activity: Scheduled in October
•
Projects:Sify,Coke,Bajaj Alliance,ICICI Bank,Airtel,BPCL
•
International Alumni: TCS,Citi Bank(Dubai,Europe),Malaysia
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We saw the study of three B-schools, some at the top
and some trying to reach there.And what is true and
applicable for these institutions is also true and
applicable for any educational institution.To sum it up
I ”am borrowing the words of those who head some of
the finest institutions,they say,
“THE QUEST FOR KNOWKEDGE NEVER ENDS “
As it must not for all of us.
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