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Typologies of
tourists in Spain
The case of Euskadi
Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain
([email protected])
Main purposes of the analysis
Stressing the need for reliable, deep and
standardized information on tourism flows
 Pointing out the need for deeper analyses
on these data (tourists + destinations)
 Showing the enhancement that can be
reached: segmenting is the flashlight that
shows the path

Augusto Huéscar Lerena. IET. Spain.
Augusto Huéscar Lerena. IET. Spain.
Augusto Huéscar Lerena. IET. Spain.
Methodological note


Sample: +14.000 surveys, years 2001-2003
Results on:



Tourists (air or road)
Destinations (specific attraction of each zone)
Multiple correspondence analysis of variables:





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Accommodation
Main purpose of the trip
Municipalities of overnight stays
Type of transport
Packaged trip or not
Country of residence
Number of overnight stays
Month
Augusto Huéscar Lerena. IET. Spain.
Cluster analysis
(dendograms)
Typologies obtained
1. Typology of tourists in País Vasco
2. Typology of tourism destinations
3. Typology of tourists received by road in
País Vasco
4. Typology of destinations of tourists
received by road
Augusto Huéscar Lerena. IET. Spain.
1. Types of tourists in País Vasco
Leisure tourism in San Sebastián (29%)
 Transit tourism (20%)
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With overnight (8,4%)
Without overnight (11,6%)
Family related french tourism (12,5%)
 Business tourism (20,2%)
 Others:
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Students (8,3%)
International family stays (4,1%)
Dutch leisure tourism (6%)
Augusto Huéscar Lerena. IET. Spain.
2. Types of destinations in País Vasco

Type 1: Poles of attraction of transit tourists
Augusto Huéscar Lerena. IET. Spain.
2. Types of destinations in País Vasco

Type 2: Poles of attraction of leisure tourists
Augusto Huéscar Lerena. IET. Spain.
2. Types of destinations in País Vasco

Type 3: Poles of attraction of family related tourists
Augusto Huéscar Lerena. IET. Spain.
2. Types of destinations in País Vasco

Type 4: Poles of attraction of business tourists
Augusto Huéscar Lerena. IET. Spain.
3. Types of tourists received by road


French leisure tourists to San Sebastián (21,5%)
Transit tourism

Portuguese and belge (15,4%)
 Transit tourism with hotel overnight stay (6,5%)
 Transit tourism without hotel overnight stay (11,7%)



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Visiting friends and relatives (15,2%)
Cultural tourism (11,0%)
Group tourism (6,2%)
Others:

Study (5,4%)
 French campsite (4,2%)
 Leisure tourism in Zarautz
Augusto Huéscar Lerena. IET. Spain.
4. Types of destinations in País Vasco
of tourists received by road

Type 1: Transit zones
Augusto Huéscar Lerena. IET. Spain.
4. Types of destinations in País Vasco
of tourists received by road

Type 3: Zones of leisure and recreation holidays
Augusto Huéscar Lerena. IET. Spain.
4. Types of destinations in País Vasco
of tourists received by road

Type 7: Cultural Tourism destinations
Augusto Huéscar Lerena. IET. Spain.
4. Types of destinations in País Vasco
of tourists received by road

Other types of destinations 2, 4, 5 & 6: Multi-feature zones,
family visits, sports and group tourism
Conlusions of the analysis
País Vasco has well assorted tourism
flows, determined by means of access
 Destinations show significant
differentiating features


No data  no analysis  no knowledge
 no capacity of response
Augusto Huéscar Lerena. IET. Spain.
Typologies of
tourists in Spain
The case of Euskadi
Augusto Huéscar Lerena. Instituto Estudios Turísticos. Spain
([email protected])
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