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Aquatics Program Planning
The Issue
The Bédard Aquatics
Center at CRC has an
Olympic-sized pool
that is primarily used
in the winter by the
swimming and diving
team. The rest of the
year, it is almost empty
seven days a week—
except for the
occasional lonely lap
swimmer or students
taking required
physical education
courses. How can we
market this facility to
students, faculty and
staff, alumni, and
community members
to keep it busier?
Proposed Programs
Will Likely Appeal To . . .
Students
Youth swim lessons
Adult swim lessons
X
Youth stroke clinic
Lifeguarding course
Faculty/Staff
Community
X
X
X
X
X
X
X
X
Masters swim team
Aquacize
X
X
X
X
Program Details
Class
Cost for
Cost for
NonCourse
Members members
No.
Youth Swim Lessons
Preschool with Parent (in water)
Youth 6 - 8 years
Youth 9 - 15
$40.00
$40.00
$40.00
$52.00
$52.00
$52.00
001A
002A
003A
Adult Swim Lessons (16 yrs. and over)
Adult Beginner
Adult Intermediate
Adult Advanced
$45.00
$45.00
$45.00
$59.00
$59.00
$59.00
015A
018A
021A
Other Aquatic Programming
Youth Stroke Clinic
Red Cross Lifeguarding Course
Masters Swim Team (18 and over)
Aquacize Get Fit Fast
$100.00
$125.00
TBA
$100.00
$130.00
$150.00
TBA
$130.00
028A
031A
030A
029A
Fee Structure
Membership
Parttime/Graduate Students
Faculty/Employees
Alumni
Community
Monthly
$20
$40
$50
$60
Yearly
$200
$440
$560
$680
Parking/
Month
$10
$15
$18
$24
Monthly
Total
$30
$55
$68
$84
Yearly
Total
$320
$620
$776
$968
Survey Results
Visits per Week
60
50
40
30
20
10
0
Never
Students
1 to 3
Faculty
Employees
4 to 6
Alumni
Every Day
Community
Where Do We Start?
Students
Faculty/Staff
Alumni
Community
• Campus newsletter
• Brochures in student union
• Information via interdepartmental mail to all
faculty and staff
• Brochures in departmental offices
• Mailing to local alumni
• Local newspaper
• Mailing to families within five miles of campus
Proposed Logo
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