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10 (Need to Know) Changes to
Social Media
Barbara Pfeiffer
The Partner Marketing Group
[email protected]
Shifting your focus
• From ROI to credibility
Publisher
Social
Advertising
• Larger headshot photos
• Expanded profile headers
• Free gallery of background images
Bookmarklet
Authorship
Open Profiles
Hangouts
• Videos and live stream business events
• VISIBLE to search engines
• Your content (and comments) stay on
the hangout page
Showcase Pages
Pulse
Embrace Hashtags
Hummingbird
Keeping up
THANK YOU
Please fill out your evaluation
Barbara Pfeiffer
[email protected]
• Experience-backed guidance combined with high-quality
content to fuel your inbound marketing.
• Marketing planning and strategy
• Virtual Marketing Director
• Content development and strategy
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Campaigns
Blog posts
Ebooks and infographics
Microsoft Pinpoint, bios, ‘About’
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