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DATA
Brought to you by:
www.marketingcharts.com
About Charts Quarterly
MarketingCharts.com
presents hard data and research to marketers by supplying
charts and Excel documents. Our data is collected from major data partners. More than 50
datasets are followed at www.marketingcharts.com. A fresh board of charts are published
every day on our website. Charts Quarterly captures essential marketing data over the short
term for a fast, easy glance at trends.
The charts in this collection are ready to use, download, format, and otherwise
support your marketing goals. Feel free to share the whole presentation or any
slide, with your colleagues and business partners, but please preserve credits
to our sponsor, Hubspot, our research partners who provide the source data,
and our links to MarketingCharts.
2
HubSpot,
At
we help small and medium sized businesses get found on the Internet, by
offering professional marketers and small business owners a software platform that fully
supports their inbound marketing strategies.
But strategies need to be developed within the context of current data. That’s why we are
sponsoring Charts Quarterly, so that you can have access to the latest Internet trends.
We think you’ll be surprised with what some of the charts reveal. For example, who
would have thought that in August 2010, Yahoo Sites would rank as the top web
property, ahead of Google Sites.
Also, companies need to know that nearly six in ten marketers plan on including
social media spending in 2011.
There are 55 data slides in this issue of Charts Quarterly, and they
cover a range of topics, from broadcast media sites to social media
sites to financial and health sites to top advertisers in consumer goods.
Enjoy!
The HubSpot Team
http://www.hubspot.com
3
Media & Marketing 4
Financial 36
Lifestyles & Leisure 60
Top 10 Broadcast Media Sites 5
Print Media Sites 7
Television Sites 19
Top 10 Brands Advertised on Radio 11
Video-Multimedia Sites 14
Social Network Sites and Forums 16
Top Banks Advertised on Radio 37
Top 10 Investment /Finance Sites 39
Internet-based Business-Finance Sites 41
Family Sites 61
House & Garden Sites 63
Quick Service Restaurants 65
Retail & Consumer Goods 43
Internet Infrastructure 18
Hardware/Home: Top Advertisers 44
Department Stores: Top Advertisers 46
Beer/Malt Beverages: Top Advertisers 48
Top U.S. Web Properties 19
Top Internet Portal Frontpages 21
Automotive 50
Industry Sectors 23
Auto Manufacturer Sites 51
Auto Classifieds Sites 53
Health Information Sites 24
Top 10 Politics Sites 26
Real Estate Sites 28
Telecom Sites 30
Mobile Phone Sites 32
Community-based Organization Sites 34
Sports & Entertainment 55
Top 10 Sports Sites 56
Top 10 Games Sites 58
Our Data Partners 67
Sponsorship Information 67
Media & Marketing
Television Sites
Top 10 Broadcast Media Sites
Print Media Sites
Top 10 Brands Advertised on the Radio
Social Network Sites and Forums
Video-Multimedia Sites
Top 10 Television Sites
by U.S. Market Share of Visits (%)
August 2010
Recession accelerates revenue decline
7.34
MSNBC
The Weather
Channel - US
6.85
ESPN
5.39
The annual decline in revenues for traditional
media was larger in 2009 than originally forecast,
according to research released in July 2010 by
PriceWaterhouseCoopers.
5.39
CNN.com
4.97
Hulu
PriceWaterhouseCoopers advises that the
3.77
Fox News
growth-rates disparity does not tell the whole
FOX Sports on
MSN
2.09
story: legacy offline revenue streams are still
Yahoo! TV
2.06
significantly larger and will remain so for the next
The Today Show
QVC.com
five years. The strongest growth will be in digital
1.75
and online; the majority of revenues will be
1.59
analog and offline.
Source: Hitwise
Charts Quarterly
6
Top 10 Television Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
8.72
The Weather Channel - US
7.24
MSNBC
5.71
ESPN
CNN.com
5.57
CNN.com
4.61
5.60
5.48
4.95
Hulu
3.81
Fox News
6.87
MSNBC
ESPN
Hulu
8.03
The Weather Channel - US
3.77
Fox News
Yahoo! TV
1.94
Yahoo! TV
FOX Sports on MSN
1.76
FOX Sports on MSN
1.80
2.24
QVC.com
1.51
QVC.com
1.61
PBS Kids
1.31
Food Network
1.48
Source: Hitwise
Charts Quarterly
7
Top 10 Broadcast Media Websites
by U.S. Market Share of Visits (%)
August 2010
Crisis, opportunity, evolution…
18.29
MSNBC
CNN.com
13.45
Fox News
9.41
A bright spot for television amid the general storm
of ad revenue reports: TV broadcasters are
capturing the online video audience at a faster
rate than others according to findings from
4.35
The Today Show
“Online Video & The Media Industry.” Across most
ABCnews.com
2.25
BBC News
2.04
quarter of 2010, average online video minutes
CBSNews.com
1.91
watched held fairly steady. However, television
Political News FOXNews.com
1.53
KSL.com
1.44
Bloomberg.com
1.43
categories between the first quarter and second
broadcasters achieved the highest rate of growth,
an increase of 3.1% – to 3:01 minutes.
Source: Hitwise
Charts Quarterly
8
Top 10 Broadcast Media Websites
by U.S. Market Share of Visits (%)
June 2010
July 2010
17.86
MSNBC
13.74
CNN.com
The Today Show
13.68
CNN.com
9.40
Fox News
17.15
MSNBC
9.40
Fox News
2.71
The Today Show
3.38
BBC News
2.34
BBC News
2.20
ABCnews.com
2.30
ABCnews.com
2.16
CBSNews.com
1.84
CBSNews.com
1.90
Political News FOXNews.com
1.75
Political News FOXNews.com
1.80
Foxnews US
1.74
Foxnews US
1.74
Bloomberg.com
1.54
KSL.com
1.50
Source:
Hitwise
Charts Quarterly
9
Top 10 Print Media Websites
by U.S. Market Share of Visits (%)
August 2010
4.42
The New York Times
USA Today
2.64
2.05
People Magazine
1.87
The Washington Post
The Wall Street Journal
TV Guide.com
NY Daily News
1.48
1.38
1.19
Examiner
1.14
Sports Illustrated
1.10
Boston Globe
Boosted CPM rate for online newspapers
0.96
Newspaper and consumer magazine publishing also
had a larger 2009 revenue decline.
However, comScore’s ranking of CPM rates for digital
media gave online newspapers the lead over all site
categories where display ads appear. Online
newspapers averaged a $6.99 CPM rate for the month
of April 2010, nearly three times the average CPM for
the total US internet at $2.52. Online newspapers
achieved this distinction despite having one of the
lowest display ad impression totals (8.5 billion) and
impression shares (2.4%) of any leading site category.
Source: Hitwise
Charts Quarterly
10
Top 10 Print Media Websites
by U.S. Market Share of Visits (%)
June 2010
4.78
The New York Times
USA Today
2.23
People Magazine
2.09
The Washington Post
TV Guide.com
1.41
The Wall Street Journal
1.32
Examiner
1.21
NY Daily News
1.16
Sports Illustrated
1.15
People Magazine
2.74
2.20
2.00
The Washington Post
The Wall Street Journal
1.36
TV Guide.com
1.32
Examiner
1.30
NY Daily News
1.25
Sports Illustrated
1.19
0.99
Boston Globe
Source: Hitwise
Charts Quarterly
4.48
The New York Times
3.32
USA Today
Boston Globe
July 2010
11
0.95
Almost three
in five
US internet users
read newspapers online
each month, according to
comScore data.
Top 10 Brands Advertised on Radio
by Number of Ad Plays
Thousands
Week * of August 30, 2010
80
Radio games in Washington
Radio – does the fight for survival in
-34%
70
60
the digital age get any tougher than
42%
50
40
30
this? The National Association of
-2%
-12%
274%
-50%
23% -12%
20
19%
10
0%
Broadcasters is looking for a
government mandate to require cell
phone manufacturers to insert an FM
0
chip into all cell phones and smart
phones. Radio stations would
surrender their exemption to licensing
fees, and pay a performance fee of 1%
of net revenue. Cell phone makers are
Plays This Period
Plays Last Period % Change
opposed to the plan.
Source: Mediaguide * All weekly charts are currently available online at www.marketingcharts.com
Charts Quarterly
12
Top 10 Brands Advertised on Radio
by Number of Ad Plays
Week * of July 26, 2010
Blip on the revenue radar
Thousands
The NAB bid coincides with a bright
70
-3%
moment for radio: Local ad revenue
60
50
-6%
-2%
-41%
grew 3% from Q2 2009, to $3.04
40
30
3%
3055% 208%
20
billion. More impressively by growth
46%
10
-4%
8%
rate, national ad revenue increased
16% from the same period a year
0
earlier, to $702 million. Combined US
local and national radio ad revenue
climbed 6% in Q2 2010, to $3.75
billion.
Plays This Period
Plays Last Period
% Change
Source: Mediaguide * All weekly charts are currently available online at www.marketingcharts.com
Charts Quarterly
13
Top 10 Brands Advertised on Radio
by Number of Ad Plays
Thousands
Week * of June 28, 2010
Who is listening?
Recent Nielsen data reveals that
80
70
60
97%
adults age 25-54 listened to the radio
-18%
an average of 24 hours and 23
2%
50
40
minutes each week during spring
21186%
30
92%
20
67% 863%
-9%
10
20%
3%
2010, while 18-to-34-year-olds tuned in
for 22 hours and 29 minutes. An FM
0
chip brings radio into a wider field of
advertising options and revenue
potential, but to whom will Washington
listen? Tune in next time…
Plays this week
Plays last week
% Change
Source: Mediaguide * All weekly charts are currently available online at www.marketingcharts.com
Charts Quarterly
14
Top 10 Social Network Sites
by U.S. Market Share of Visits (%)
August 2010
59.23
Facebook
YouTube
Social-media spending a realistic goal
16.73
8.27
MySpace
Back in the real world, having a “presence on social
networks” is one of the top priorities for marketers in
2010, with nearly six in 10 planning to include socialmedia spending in their next-year’s marketing budget,
Twitter
1.12
according to the “2010 Media Planning Intelligence
Yahoo! Answers
0.88
Study” from the Center for Media Research.
Tagged
0.84
myYearbook
0.64
The number of marketers hoping or expecting to allocate
dollars to social networks puts the medium second only
Mylife
0.38
MocoSpace
0.33
plan, and 56.3% “realistically” plan to include social
Linkedin
0.24
media in their media plans next year.
to e-mail. Specifically, 57.7% of respondents “ideally”
Source: Hitwise
Charts Quarterly
15
Top 10 Social Network Sites
by U.S. Market Share of Visits (%)
June 2010
54.96
Facebook
YouTube
July 2010
16.77
11.54
MySpace
56.46
Facebook
YouTube
16.71
10.19
MySpace
Twitter
1.09
Twitter
1.17
Tagged
0.98
Yahoo! Answers
0.92
Yahoo! Answers
0.96
Tagged
0.89
myYearbook
0.66
myYearbook
0.66
Windows Live
Home
0.46
Windows Live
Home
0.38
MocoSpace
0.36
Mylife
0.37
Mylife
0.32
MocoSpace
0.35
Source: Hitwise
Charts Quarterly
16
SocNets Lead 3rd
Party Referral Growth
At current growth
rates, Facebook will
surpass Yahoo this
year and be second
only to Google in
referral traffic to
online video content
for media
companies.
Top 10 Video Multimedia Sites
by U.S. Market Share of Visits (%)
August 2010
75.58
YouTube
Hulu
Growth in online video, ads
More than 10.2 billion videos were streamed in
the US in June 2010, a 1.3% increase from June
3.18
2009 and a 4% jump from the previous month.
bing Videos
1.66
Google Video
0.81
Apple iPod &
iTunes
0.66
ads, with Hulu generating the highest number of
Daily Motion
0.66
ad views at 566 million. Video ads reached 46.1%
MetaCafe
0.65
of the total US population an average of 31.5
Yahoo! Video
0.57
Apple QuickTime
0.48
Vimeo
0.48
Americans viewed more than 4.3 billion video
times during the month. Hulu also delivered the
highest frequency of video ads to its viewers with
an average of 24.2 during the course of the
month, and reached 7.8% of the US population.
Source: Hitwise
Charts Quarterly
17
Top 10 Video Multimedia Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
75.42
YouTube
75.82
YouTube
Hulu
3.06
Hulu
3.17
bing Videos
.82%
bing Videos
1.79
Google Video
.97%
Google Video
0.94
Apple iPod &
iTunes
0.71
Apple iPod &
iTunes
0.72
Daily Motion
0.67
MetaCafe
0.68
MetaCafe
0.64
Daily Motion
0.67
MySpaceTV
0.54
Vimeo
0.53
Fancast
0.47
MySpaceTV
0.50
Justin.tv
0.44
Mega Video
0.48
Source: Hitwise
Charts Quarterly
18
22 percent of global
consumers
own or have a
definite interest in
purchasing a TV
with internet
connection in the
next year.
Top U.S. Web Properties
Top Internet Portal Frontpages
Top U.S. Web Properties
by Unique Visitors (000)
August 2010
Change at the top: Yahoo ousts Google
Yahoo! Sites
179,000
Google Sites
178,800
Microsoft Sites
Facebook.com
AOL, Inc.
Glam Media
Ask Network
Aided by heavy traffic to Yahoo Sports, Yahoo Sites
ranked as the top web property in August 2010 with
179 million visitors. Falling to no. 2 was longtime top
165,300
web property Google Sites with 178.8 million.
148,000
Google Sites also lost US explicit core search
107,100
market share between July and August 2010, falling
98,000
from 65.8% to 65.4%. Yahoo Sites, which grew their
88,300
Turner Network
84,500
Viacom Digital
81,500
Fox Interactive Media
80,200
share from 17.1% to 17.4%, and Microsoft Sites,
which increased their share from 11% to 11.1%,
appear to be the main beneficiaries.
Source: comScore
Charts Quarterly
20
Top U.S. Web Properties
by Unique Visitors (000)
June 2010
178,785
Google Sites
164,692
Microsoft Sites
141,638
Facebook.com
174,168
Yahoo! Sites
160,846
Microsoft
178,393
Google Sites
170,221
Yahoo! Sites
AOL
July 2010
145,521
FACEBOOK.COM
107,477
AOL LLC
107,539
Fox Interactive
88,826
Glam Media
90,490
Ask
87,405
Ask Network
87,982
Glam Media
85,439
Turner Network
85,727
Turner Network
85,294
Fox Interactive
Media
Amazon Sites
75,968
Amazon Sites
Source: comScore
Charts Quarterly
21
82,064
77,913
Internet Portal Front Pages
by U.S. Market Share of Visits (%)
August 2010
Bing-Yahoo merger a quiet affair
Even with relatively exciting things happening in the
51.83
Yahoo!
msn
24.00
AOL
11.08
US search market, the growth of social sites, and
traditional media evolution efforts (or – in the case of
radio – political strong-arm tactics), change is not
5.41
My Yahoo!
much of a theme-song around the homepage. It
DellNet by MSN
0.80
remains to be seen what can rattle this ranking.
My MSN
0.75
Included among speculation on the potential effects
Apple Start Page
0.55
of the August Bing-Yahoo merger is the development
IWon!
0.35
Univision
0.33
Mail.com
0.27
of a new platform for marketers…
Source: Hitwise
Charts Quarterly
22
Internet Portal Front Pages
by U.S. Market Share of Visits (%)
June 2010
July 2010
51.74
Yahoo!
51.27
Yahoo!
msn
24.16
msn
24.57
AOL
11.02
AOL
10.90
5.66
My Yahoo!
My Yahoo!
5.78
My MSN
0.76
My MSN
0.78
DellNet by MSN
0.76
DellNet by MSN
0.73
Apple Start Page
0.42
Univision
0.47
Univision
0.37
Apple Start Page
0.40
IWon!
0.35
IWon!
0.34
Mail.com
0.27
Mail.com
0.27
Source: Hitwise
Charts Quarterly
23
Industry Sectors
Health Information Sites
Top 10 Politics Sites
Real Estate Sites
Telecom Sites
Mobile Phone Sites
Community-based Organization Sites
Health Information Sites
by U.S. Market Share of Visits (%)
August 2010
8.45
WebMD
Content, including sites such as WebMD.com and
About.com Health, reached 75% of physicians.
3.31
Drugs.com
3.16
MayoClinic.com
Doctors Corner
data from comScore. In Q1 2010, General Health
3.44
MedicineNet
QualityHealth.com
source of health-related information, according to
4.44
Yahoo! Health
Everyday Health
Physicians also are turning to digital media as a
5.62
Righthealth.com
MSN Health
Doctors heed web advice
comScore analysis of the top health sites visited by
2.98
physicians revealed that WebMD.com ranked as the
top General Health Content site for physicians
2.71
reaching 20.5%, while NIH.gov led as the most-
2.38
visited government site reaching 30.5%.
1.93
Source: Hitwise
Charts Quarterly
25
Health Information Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
8.14
WebMD
5.31
Righthealth.com
5.73
Righthealth.com
3.83
Yahoo! Health
7.97
WebMD
Yahoo! Health
4.50
Drugs.com
3.63
MSN Health
3.59
MedicineNet
3.56
MedicineNet
3.44
Drugs.com
3.33
3.25
MayoClinic.com
MSN Health
2.97
MayoClinic.com
Everyday Health
2.50
Everyday Health
AOL Health
2.37
AOL Health
HealthLine
2.00
Doctors Corner
Source: Hitwise
Charts Quarterly
26
3.16
2.68
2.08
1.89
Top 10 Politics Sites
by U.S. Market Share of Visits (%)
August 2010
No recession, no limits in politics
Political News - FOXNews.com
Politics Daily
Politico
Political ad spending will reach $4.2 billion this
20.99
The Huffington Post
year, twice the $2.1 billion spent in 2008
6.31
elections, predicts Borrell Associates. Online
5.40
ads are expected to reach $45 million.
3.76
Infowars.com
2.90
The significant spending can be attributed to
Free Republic
2.55
the fact that the mid-term cycle is particularly
Real Clear Politics
2.23
competitive, including nearly 100 congressional
CNN Political Ticker
2.17
elections. Normally there are just 35 to 40
congressional elections taking place.
Townhall.com
1.98
Jihad Watch
1.91
Was it the Ground Zero mosque
proposal that brought
Jihad Watch
into our Top 10?
Source: Hitwise
Charts Quarterly
27
Top 10 Politics Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
21.30
The Huffington Post
Political News - FOXNews.com
Politics Daily
Politico
20.44
The Huffington Post
7.16
Political News - FOXNews.com
4.53
Politics Daily
3.61
Politico
7.33
5.12
3.44
Real Clear Politics
2.64
Infowars.com
2.72
Free Republic
2.60
Free Republic
2.56
Infowars.com
2.31
Real Clear Politics
2.43
The Fox Nation
2.22
CNN Political Ticker
2.13
CNN Political Ticker
2.14
Organizing for America
1.98
Townhall.com
1.63
Townhall.com
1.81
Source: Hitwise
Charts Quarterly
28
Top 10 Real Estate Sites
by U.S. Market Share of Visits (%)
August 2010
Some optimism in the housing market
5.87
Yahoo! Real Estate
Despite widespread consumer pessimism about
the near-term housing market, more than half
5.74
Realtor.com
(55%) of young professional homeowners are
4.26
Zillow
confident they would get the asking price for their
3.12
Trulia.com
house at this point in time, according to results of
2.82
Rent.com
2.63
MSN Real Estate
ZipRealty
Homes.com
Apartment Guide
a recent American Express Spending & Saving
Tracker study.
2.43
As a group, they (31%) remain more flexible than
1.93
the general population of homeowners (21%) in
1.61
willingness to sell their house for less than the
RE/MAX Real Estate
1.35
asking price.
Source: Hitwise
Charts Quarterly
29
Top 10 Real Estate Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
Yahoo! Real
Estate
3.75
1.90
MSN Real Estate
Homes.com
1.81
Homes.com
MyNewPlace
1.61
Apartment Guide
1.42
RE/MAX Real Estate
Source: Hitwise
Charts Quarterly
2.43
ZipRealty
MSN Real Estate
Apartment Guide
2.84
Rent.com
2.41
ZipRealty
2.96
Trulia.com
2.69
Trulia.com
3.94
Zillow
2.93
Rent.com
4.45
Yahoo! Real Estate
4.55
Zillow
5.72
Realtor.com
5.73
Realtor.com
30
2.18
1.97
1.75
1.40
Top 10 Telecom Sites
by U.S. Market Share of Visits (%)
August 2010
Consumers seek service off the phone
10.86
Verizon
9.29
AT&T
8.79
Verizon Wireless
AT & T Wireless
6.20
Verizon Wireless - My Account
6.04
5.77
Cricket
Sprint
T-Mobile USA
My T-Mobile
mysprint.sprint.com
3.43
3.22
3.09
2.55
The 2010 US Wireless Customer Care Performance
Study finds substantial increases in the proportion of
wireless customers who seek customer care through
the web or at the retail store versus by phone.
During the first half of 2010, 11% of customers, up
from 9% last year, indicate they contacted their
provider online, through email or the website. 29%
traveled to a store location for a customer-care inquiry
or issue, up 3% from the same period last year. Stores
scored best for customer satisfaction, and satisfied
customers indicated their willingness to remain with
their carrier.
Source: Hitwise
Charts Quarterly
31
Top 10 Telecom Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
AT&T
9.43
AT&T
9.47
Verizon
9.23
Verizon Wireless
9.44
8.91
Verizon Wireless
7.27
Cricket
6.31
AT & T Wireless
6.06
Verizon Wireless - My Account
Sprint
3.71
3.45
iPhone 3GS
launches June 6
My T-Mobile
3.42
and brings AT&T’s site an
increase in traffic of 8.2%
over May 2010.
2.76
Source: Hitwise
Charts Quarterly
AT & T Wireless
6.37
Verizon Wireless - My Account
6.31
Cricket
6.30
Sprint
T-Mobile USA
mysprint.sprint.com
8.34
Verizon
32
3.71
T-Mobile USA
3.47
My T-Mobile
3.38
mysprint.sprint.com
2.69
Top 10 Mobile Phone Sites
by U.S. Market Share of Visits (%)
August 2010
Free stuff and cell-phone fun may bring the most
18.56
MocoSpace
traffic, but almost half of mobile advertising campaigns
15.76
Cricket
Myxer
4 in 10 mobile ads are targeted
drove traffic to their website in July 2010, according to
7.16
the latest S.M.A.R.T. Report from Millennial Media.
5.97
WeeWorld
5.14
MySpace Mobile
Your Pure Crush
47 percent of mobile advertising campaigns directed
3.02
users to the website. Another 30% directed traffic to a
MyTrafficMaps.net
2.30
custom landing page, while 23% opened into an
PhoneZoo
2.10
expanded rich media experience. Slightly more than
Thumbplay Offers
2.04
Yahoo! for Mobile
1.92
four in 10 (43%) mobile advertising campaigns were
aimed at a targeted audience, with 57% launched as
broad reach campaigns.
Source: Hitwise
Charts Quarterly
33
Top 10 Mobile Phone Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
Cricket
17.89
MocoSpace
MocoSpace
17.80
Cricket
7.05
Myxer
7.17
6.28
WeeWorld
5.00
MySpace Mobile
15.49
Myxer
5.49
WeeWorld
18.55
5.55
MySpace Mobile
The New IQ Quiz
2.75
MyTrafficMaps.ne
t
MyTrafficMaps.net
2.49
Your Pure Crush
2.28
2.63
PhoneZoo
1.94
PhoneZoo
2.03
Your Pure Crush
1.86
Yahoo! for Mobile
1.83
Make Me Old
1.84
Thumbplay Offers
1.82
Source: Hitwise
Charts Quarterly
34
Community-based Organizations
by U.S. Market Share of Visits (%)
August 2010
22% opt-in to community news
19.03
The Animal Rescue Site
Roughly 2 in 10 adults uses digital tools to stay informed
17.51
AARP
about local issues, according to data from the Pew Internet
& American Life Project.
7.33
Care2
my freecycle
2.05
Idealist.org
1.95
traffic, school events, weather warnings or crime alerts) via
AVERT
1.69
email or text messaging. Another 20% of all adults had used
Angel Food Ministries
1.60
freecycle
1.58
Calguns.net
1.53
ASPCA
22% of all adults receive alerts about local issues (such as
digital tools to talk to their neighbors and keep informed
about community issues in 2009.
Fourteen percent (14%) of internet users, or 11% of all
American adults, read a blog dealing with community issues
1.15
in the 12 months preceding December 2009.
Source: Hitwise
Charts Quarterly
35
Community-based Organizations
Women more
likely than men to
use community
sites
by U.S. Market Share of Visits (%)
June 2010
19.01
The Animal Rescue Site
16.44
AARP
6.70
Care2
19.24
The Animal Rescue Site
14.73
AARP
Age 15 to 24:
60% of women
55% of men
July 2010
6.80
Care2
Advocacy - Legislative Action
Center - AARP
2.41
my freecycle
1.99
Petfinder Foundation
2.15
AVERT
1.77
AVERT
2.08
Idealist.org
1.64
my freecycle
1.80
Calguns.net
1.54
freecycle
1.49
freecycle
1.53
Angel Food Ministries
1.48
Angel Food Ministries
1.45
YMCA (Young Men's Christian
Association)
1.43
Advocacy - Legislative Action
Center - AARP
1.44
Source: Hitwise
Charts Quarterly
36
Age 25 to 34:
60% of women
55% of men
Age 35 to 44:
65% of women
55% of men
Age 45 to 54
70% of women
60% of men
Age 55 & up
70% of women
60% of men
Top Banks Advertisers on Radio
Top 10 Investment /Finance Sites
Internet-based Business-Finance Sites
Top Bank Advertisers on Radio
by Number of Ad Plays (000)
July 2010
Troubles continue for 48% of Americans
35
Chase
Wells
Fargo/Wachovia
28
17
Wells Fargo
About half of Americans (48%) say they are in worse
financial shape now than before the recession began; only
one in five (21%) say they are in better shape. Grouped by
income, those with annual household incomes below
12
Fifth Third Bank
11
PNC Bank
U.S. Bank
10
Wachovia
9
7
Ally Bank
Navy Federal
Credit Union
5
M & T Bank
5
$50,000 are the most likely to say they are in worse shape,
while grouped by age, those in late middle age (50 to 64)
are most likely to say this.
Government data show that average household wealth fell
by about 20% from 2007 to 2009, principally because of
declining house values and retirement accounts. Pew
analysis indicates this is the biggest meltdown in U.S.
household wealth in the post-World War II era.
Source: Mediaguide
Charts Quarterly
38
Top Bank Advertisers on Radio
by Number of Ad Plays (000)
June 2010
One-third adults over 62 delay retirement
32
Wells Fargo/Wachovia
16
Chase
14
Navy Federal Credit Union
Fifth Third Bank
11
Capital One
11
SunTrust
7
Ally Bank
6
BB&T Bank
5
USAA
4
Citibank
3
One-third (32%) of adults now say they are not confident
that they will have enough income and assets to finance
their retirement, up from 25% who said that in February
2009. Among adults ages 62 and older who are still working,
a third say they have already delayed retirement because of
the recession. And among workers in their 50s, about 60%
say they may have to do the same.
Source: Mediaguide
Charts Quarterly
39
Top 10 Investment/Finance Sites
by U.S. Market Share of Visits (%)
August 2010
29.65
Yahoo! Finance
msn money
Brokerages gain in customer satisfaction
8.81
Fidelity
Investments
TD
AMERITRADE
4.07
Scottrade
3.70
CNN Money.com
3.52
4.22
However, despite the tenuous macroeconomic environment,
the US equity markets’ considerable recovery in 2009 has
actually driven a net increase in customer satisfaction
among brokerage customers. Some 64% of respondents
expressed satisfaction with their primary firm in 2010, up six
percentage points from 58% in 2009, according to
In 2010, 70% of survey respondents reported being “highly
The Wall Street
Journal
2.68
Charles Schwab
2.49
71% last year. Credit card companies also reported a small
Yahoo! Message
Boards
2.20
decline in customer satisfaction scores, from 62% in 2009 to
E*Financial
2.12
satisfied” with their primary bank, a marginal decrease from
60% in 2010.
Source: Hitwise
Charts Quarterly
40
Top 10 Investment/Finance Sites
by U.S. Market Share of Visits (%)
June 2010
29.40
Yahoo! Finance
msn money
July 2010
29.65
Yahoo! Finance
8.45
msn money
8.81
4.03
Fidelity
Investments
TD
AMERITRADE
4.07
Scottrade
3.95
Scottrade
3.70
CNN Money.com
3.29
CNN Money.com
3.52
TD AMERITRADE
4.09
Fidelity Investments
4.22
Charles Schwab
2.57
The Wall Street
Journal
2.68
The Wall Street Journal
2.55
Charles Schwab
2.49
E*Financial
2.18
Yahoo! Message
Boards
2.20
Yahoo! Message Boards
2.16
E*Financial
2.12
Source: Hitwise
Charts Quarterly
41
Internet-based Business-Finance Sites
by U.S. Market Share of Visits (%)
August 2010
34.60
PayPal
Overall, Americans are slowly improving their
perception of the reputation-battered financial
14.29
Intelius
ooVoo
Public perception improves
services industry, according to the Harris
2.71
Interactive 2010 EquiTrend study.
MyCheckFree
2.24
Auctiva
2.13
The data in the financial services category shows
Bill Me Later
1.60
evidence of recovery in terms of consumer
Killer Startups
1.59
OpinionLab
1.19
back to 2008 levels, a result of increases in both
HomeCU
1.08
quality and purchase consideration perceptions.
aStore
perceptions. The average brand equity scores
across all financial services brands are on their way
0.81
Source: Hitwise
Charts Quarterly
42
Internet-based Business-Finance Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
33.71
PayPal
13.32
Intelius
ooVoo
3.00
MyCheckFree
34.60
PayPal
14.29
Intelius
ooVoo
2.71
2.27
MyCheckFree
2.24
Killer Startups
2.05
Auctiva
2.13
Auctiva
2.04
Bill Me Later
1.60
Bill Me Later
1.49
Killer Startups
1.59
OpinionLab
1.19
OpinionLab
1.19
HomeCU
1.04
HomeCU
1.08
Managed Operating System
Alliance
0.87
aStore
Source: Hitwise
Charts Quarterly
43
0.81
Retail & Consumer Goods
Hardware/Home: Top Radio Advertisers
Department Stores: Top Radio Advertisers
Beer & Malt Beverages : Top Radio Advertisers
Hardware / Home: Top Radio Advertisers
by Number of Ad Plays
July 2010
Housing, job market keep spending flat
193,700
Home Depot
Ace Hardware
23,800
Lumber Liquidators
19,300
Lowe's
19,000
The Deloitte Consumer Spending Index remained
unchanged in August 2010 compared with July 2010, with a
lack of improvement due primarily to housing and
Menards Home Improvement
unemployment. The Index looks at consumer cash flow as
an indicator of future consumer spending.
8,000
The Index (tax burden, initial unemployment claims, real
Sherwin-Williams
4,000
Orchard Supply
3,900
Westlake Ace Hardware
549
Channellock Tools
288
Advanced Window
181
wages and real home prices) remained at 4.73%, steady
with the previous month.
Source: Mediaguide
Charts Quarterly
45
Hardware / Home: Top Radio Advertisers
by Number of Ad Plays
June 2010
Consumers stick to basic purchases
Despite recent stagnant results, the Index still remains at
174,000
Home Depot
one of its highest levels in the past six years.
35,600
Ace Hardware
Lumber Liquidators
18,500
Alison Paul, vice chairman and Deloitte’s retail leader in the
Lowe's
16,900
US, said consumers are sticking to basic purchases rather
-
than spending cash reserves. “This scenario will test
Menards Home Improvement
6,900
Sherwin-Williams
6,100
for consumers,” said Paul. “Retailers need to draw
Orchard Supply
4,700
customers off the sidelines with promotions and
Westlake Ace Hardware
2,400
Channellock Tools
600
Advanced Window
400
retailers’ creativity and ability to drum up some excitement
merchandising that are relevant and unique to increase
conversion rates.”
Source: Mediaguide
Charts Quarterly
46
Department Stores: Top Radio Advertisers
by Number of Ad Plays
July 2010
Back-to-school shopping up after 2 years
62,800
Wal-Mart
Kohl's
49,200
Macy's
49,000
According to the Back-to-School Consumer Intentions and
Actions survey, the average US family will spend $606.40 on
clothes, shoes, supplies and electronics for school-aged
children K-12 this year, more than the $548.72 in 2009, and
JCPenney
10,400
the $594.24 spent in 2008. Total spending on school-aged
7,000
children in grades K-12 is expected to reach $21.35 billion.
Meijer Superstores
Fred Meyer Stores
4,700
Spending on back-to-college merchandise should total
Target
3,000
$33.77 billion, up 12% from $30.08 billion in 2009 and 8%
Belk Department Stores
660
from $31.26 billion in 2008.
Beall's Department Stores
570
.
TJX Companies, Inc.
360
Source: Mediaguide
Charts Quarterly
47
Department Stores: Top Radio Advertisers
by Number of Ad Plays
Shoppers rank back-to-school ads
June 2010
63,600
Macy's
favorite commercials promoting back-to-school
47,800
Kohl's
The same survey asked shoppers to rank their
merchandise, with discount leader Wal-Mart tops
25,600
JCPenney
Wal-Mart
on both lists:
10,300
Meijer
Superstores
8,200
Fred MeyerStores
7,500
K-12
1. Wal-Mart
2. Target
3. Staples
4. JCPenney
5. Kmart
6. Kohl’s
7. Old Navy
8. Office Depot
9. Office Max
10. Sears
Belk Department
1,400
Stores
Beall's
Department… 1,200
Kmart Department
1,100
Stores
Stein Mart
1,100
Source: Mediaguide
Charts Quarterly
48
College-age
1. Wal-Mart
2. Target
3. Staples
4. JCPenney
5. Kmart
6. Macy’s
7. Kohl’s
8. Best Buy
9. Office Depot
10. Office Max
Beer & Malt Beverages: Top Radio Advertisers
by Number of Ad Plays
July 2010
Drinkers staying loyal to brand
29,400
Bud Light
25,500
Samuel Adams
When it comes to alcohol, most consumers are staying
loyal to their preferred brands during the recession,
according to a study from The Nielsen Company.
19,400
Coors Light
17,700
Budweiser
Miller Brewing
Co.
15,500
Labatt Blue Light
4,600
Yuengling Lager
4,000
Coors
3,100
Bud Light Lime
3,000
More than three-quarters of beer (83%), wine (76%) and
spirits (81%) drinkers have not changed the products they
purchase.
Of the 16% of beer consumers, 23% of wine consumers
and 18% of spirits consumers who have switched to a less
expensive product, the majority are satisfied with the
quality of less expensive alcohol. 67% (beer), 79% (wine)
and 63% (spirits) say they generally find good quality
Tecate
2,400
products at lower prices.
Source: Mediaguide
Charts Quarterly
49
Beer & Malt Beverages: Top Radio Advertisers
by Number of Ad Plays
June 2010
Purchase behavior is more cautious
40,400
Samuel Adams
29,900
Bud Light
Even though most alcohol consumers are sticking with
their preferred brands during the recession, their purchase
behavior is becoming increasingly cautious. Compared to
20,900
Budweiser
the start of the economic downturn, about one-third (36%)
Coors Light
16,600
of consumers say their purchases are more planned, and
Miller Brewing
Co.
15,700
less on impulse.
Labatt Blue Light
5,300
Dos Equis
4,500
consumers claim they are going out less often now than
Yuengling Lager
4,300
before the economic downturn. Nearly half of consumers
Tecate
3,700
Miller Lite
3,500
Nielsen research shows that a significant percentage of
(47%) report going to bars or clubs less often.
Source: Mediaguide
Charts Quarterly
50
Automotive
Auto Manufacturer Sites
Auto Classifieds Sites
Top 10 Auto Manufacturer Sites
by U.S. Market Share of Visits (%)
August 2010
Automobile Q2 ad market a bright spot
6.20
Chevrolet
5.94
Ford Vehicles
5.82
Harley-Davidson
3.77
Honda Cars
3.75
Nissan USA
3.62
O'Reilly Auto
Parts
3.57
Ford Motor
Company
Ford Showroom
comes in the form of a glossy auto spread. For the first time in
nine quarters, both total magazine pages and rate-card-reported
Toyota Motor
Sales
Dodge
Every cloud has its silver lining, and for magazine publishers, it
revenue posted gains during Q2 2010, according to Publishers
Information Bureau.
Magazine rate-card-reported advertising revenue closed at $5.2
billion, up 5.7% over the same period in 2009. PIB recorded
43,427.11 ad pages, a gain of 0.8% compared to Q2 2009.
2.86
2.51
For the first time since 2007, the auto category posted both the
highest-percentage increase in ad revenue (41%) and pages
2.37
(28%).
Source: Hitwise
Charts Quarterly
52
Top 10 Auto Manufacturer Sites
by U.S. Market Share of Visits (%)
July 2010
June 2010
Toyota Motor Sales
6.70
Ford Vehicles
6.60
Toyota Motor
Sales
5.45
Chevrolet
Nissan USA
3.60
Harley-Davidson
3.50
3.61
O'Reilly Auto
Parts
3.43
3.42
Nissan USA
Honda Cars
3.12
Dodge
2.74
2.37
Source: Hitwise
Charts Quarterly
3.90
Honda Cars
3.19
Ford Motor Company
5.58
Harley-Davidson
O'Reilly Auto Parts
Dodge
6.37
Ford Vehicles
5.61
Jeep
6.63
Chevrolet
53
2.77
Ford Motor
Company
2.54
Jeep
2.45
Top 10 Auto Classifieds Sites
by U.S. Market Share of Visits (%)
August 2010
55.53
eBay Motors
AutoTrader.com
Cars.com
Auto campaigns a boost across media
13.94
5.40
Auto makers, more competitive for customers, increased spending
23.4%, to just over $6 billion, according to Kantar Media, and
contributed to Q1-Q2’s overall ad revenue hike of 5.7%, to $63.57
billion.
Automotive.com
2.31
Copart Auto
Auctions
1.69
Three auto manufacturers were in the top 10, the most from that
RacingJunk.com
1.41
sector in more than three years. General Motors had the largest
ConnectWithLife
1.34
Car-Part.com
1.34
safety hazards, raised its ad budgets by 23.3%, to $527.7 million.
Truck Paper
1.20
Ford Motor, which has recently been gaining market share,
Carsforsale.com
0.81
growth rate, lifting spending 45.6%, to $1.0 billion. Toyota, seeking
to rehabilitate its image after recalling millions of vehicles for
accelerated expenditures by a modest 12.2%, to $524.1 million.
Source: Hitwise
Charts Quarterly
54
Top 10 Auto Classifieds Sites
by U.S. Market Share of Visits (%)
July 2010
June 2010
55.15
eBay Motors
AutoTrader.com
Cars.com
14.68
AutoTrader.com
5.18
55.53
eBay Motors
Cars.com
13.94
5.40
Copart Auto Auctions
1.86
Automotive.com
2.31
Automotive.com
1.68
Copart Auto
Auctions
1.69
ConnectWithLife
1.57
RacingJunk.com
1.41
RacingJunk.com
1.50
ConnectWithLife
1.34
Car-Part.com
1.45
Car-Part.com
1.34
Truck Paper
1.19
Truck Paper
1.20
AutoTrader Classics
0.78
Carsforsale.com
0.81
Source: Hitwise
Charts Quarterly
55
Top 10 Sports Sites
Top 10 Games Sites
Top 10 Sports Sites
by U.S. Market Share of Visits (%)
August 2010
World Cup brings chance for traffic
6.6
ESPN
“Soccer” category experienced strong month-over-
6.2
Yahoo! Sports
Yahoo! Sports Major League
Baseball
Beginning in February 2010, sites in Compete’s
month gains. In June 2010, the category saw a
2.9
total of 8,132,868 unique visitors (UVs), a 231.8%
Yahoo! Sports NFL
2.6
FOX Sports on MSN
2.5
Major League Baseball
2.5
increase from May’s visitors.
Espn.go.com streamed every match live and
experienced tremendous traffic increases as a
National Football League
2.3
result. During June 2010, a total of 20,439,267
ESPN.com - MLB
1.9
UVs visited espn.go.com, giving the site a 27.76%
Rivals.com
1.9
increase from the previous month and a 48%
uptick from June 2009.
Yahoo! Sports Golf
1.5
Source: Hitwise
Charts Quarterly
57
Top 10 Sports Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
6.92
ESPN
5.81
Yahoo! Sports
Yahoo! Sports World Cup 2010
4.19
Yahoo! Sports
Major League…
2.72
Yahoo! Sports Major
League Baseball
2.94
2.85
Major League
Baseball
Yahoo! Sports NBA
2.47
FOX Sports on MSN
ESPN.com - MLB
1.90
3.22
Yahoo! Sports NBA
2.57
2.13
5.71
Yahoo! Sports
Major League
Baseball
FOX Sports on
MSN
7.01
ESPN
ESPN.com - MLB
2.25
2.03
ESPN.com - NBA
1.67
Yahoo! Sports
Fantasy Baseball
1.57
Yahoo! Sports World Cup 2010
1.64
Univison Futbol
1.49
NASCAR.com
1.62
Source: Hitwise
Charts Quarterly
58
World Cup Soccer
traffic in June
The official site of the world
soccer governing body FIFA
saw its monthly visitor total
grow 487%, from 1.39
million to 8.18 million,
making it the no. 1 gaining
property in terms of rate of
visitor growth.
Top 10 Games Sites
by U.S. Market Share of Visits (%)
August 2010
10.32
Pogo
Yahoo! Games
Gaming trends show little/no evolution
2.92
“How
Women Are Shaping the Internet” indicates women are much
more likely to play casual games (i.e., solitaire, Sudoku and
Scrabble) than action, adventure, and sports games, which are
MSN Games
2.06
favored by young males.
RuneScape
1.59
FarmVille
1.56
ROBLOX
1.42
Wizard101
1.36
17.3% of women and 8.2% of men, and board games, played by
Big Fish Games
1.33
10.5% of women and 5.3% of men.
Games.com
1.33
comScore Plan Metrix data shows that the biggest gender disparity
exists with online puzzle games, played by 20.5% of women but
only 7.4% of men. This is followed by online card games, played by
The widest gender gap where men have a higher usage rate exists
Poptropica
1.26
in online action games, played by 12.2% of men and only 6.8% of
women.
Source: Hitwise
Charts Quarterly
59
Top 10 Games Sites
by U.S. Market Share of Visits (%)
June 2010
10.25
Pogo
Yahoo! Games
July 2010
10.09
Pogo
3.12
Yahoo! Games
3.06
MSN Games
2.01
MSN Games
Poptropica
1.81
RuneScape
RuneScape
1.77
Poptropica
1.35
2.05
1.77
Big Fish Games
1.31
ROBLOX
1.35
Club Penguin
1.27
Club Penguin
1.35
Games.com
1.22
Games.com
1.32
Addicting Games
1.22
Big Fish Games
1.28
ROBLOX
1.19
Webkinz
1.18
Source: Hitwise
Charts Quarterly
60
Family Sites
House & Garden Sites
Quick Service Restaurants
Top 10 Family Sites
by U.S. Market Share of Visits (%)
August 2010
Gen Y intends to stay connected
12.53
Ancestry.com
8.49
CafeMom
6.92
Legacy.com
5.47
My Heritage
MyFamily.com
3.72
BabyCenter
3.67
Archives.com
3.47
FamilySearch
2.14
Care.com
2.07
Generation Y Millennials will continue their current habit of
sharing large amounts of personal information online as
they age, according to the recent “Future of the Internet”
study from the Pew Research Center’s Internet &
American Life Project and Elon University’s Imagining the
Internet Center.
Sixty-seven percent of technology experts, and 69% of
total survey respondents, agreed with a statement that
said in part, “By 2020, members of Generation Y will
continue to be ambient broadcasters who disclose a great
deal of personal information in order to stay connected
RootsWeb
1.94
and take advantage of social, economic, and political
opportunities.”
Source: Hitwise
Charts Quarterly
62
Top 10 Family Sites
by U.S. Market Share of Visits (%)
June 2010
12.37
Ancestry.com
4.21
3.84
BabyCenter
Archives.com
Parents.com
FamilySearch
RootsWeb
My Heritage
5.02
MyFamily.com
3.39
2.71
2.29
4.64
MyFamily.com
4.41
BabyCenter
3.79
Archives.com
3.59
RootsWeb
1.98
Care.com
63
5.61
CafeMom
FamilySearch
Source: Hitwise
Charts Quarterly
6.80
Legacy.com
5.78
My Heritage
13.40
Ancestry.com
7.06
Legacy.com
CafeMom
July 2010
2.33
2.07
1.83
House & Garden Sites
by U.S. Market Share of Visits (%)
August 2010
Some good news in consumer spending
9%
Home & Garden Television
7%
MSN Real Estate
5%
ServiceMagic
3%
Better Homes and Gardens
Martha Stewart
GardenWeb
August 2010 is at 11.4, up from 10.4 in July 2010 and 9.5
in August 2009. The August rate of per capita spending
was up slightly to $286, from July’s $274.
5%
IKEA
DIY Network
The Consumer Reports Past 30-Day Retail Index for
3%
3%
2%
The Index represents the proportion of Americans buying
in the following categories: major home appliances, small
home appliances, major home electronics, personal
electronics, and major yard and garden equipment.
In the past 30 days, the largest gains were posted by
DoItYourself.com
2%
personal electronics (24.9%, up from 22.5%); small
PickYourOwn.org
2%
appliances (20.3%, up from 17.4%); and major home
electronics (12.7%, up from 10.8%).
Source: Hitwise
Charts Quarterly
64
House & Garden Sites
by U.S. Market Share of Visits (%)
June 2010
July 2010
6.75
Home & Garden Television
4.98
ServiceMagic
4.41
MSN Real Estate
ServiceMagic
5.18
Home & Garden
Television
5.09
DIY Network
3.96
IKEA
IKEA
3.81
Better Homes and
Gardens
Better Homes and Gardens
Martha Stewart
GardenWeb
5.69
MSN Real Estate
4.49
3.45
2.70
Martha Stewart
3.30
GardenWeb
2.70
DoItYourself.com
2.53
2.38
2.19
ShelterPop
2.12
ShelterPop
2.01
DoItYourself.com
2.03
DIY Network
1.92
Source: Hitwise
Charts Quarterly
65
Quick Service Restaurants: Radio Ads
by Number of Ad Plays
July 2010
83% of quick-service diners seek value
179,692
McDonald's
59,389
Subway
49,843
Wendy's
43,512
Taco Bell
KFC
13,611
Sonic Drive-In
13,002
Quiznos
11,053
As the recession lingers, consumers are dining out less
often, and more value-focused when they do go to a
restaurant, according to a recent Harris Poll. Quick-service
and casual-dining restaurants have had a slowdown in the
past six months, with 34% and 31% of adults respectively
saying they have decreased visits to these types of
restaurants compared to a year ago.
Prices are important to more than eight in 10 consumers
Dunkin Donuts
8,605
when choosing a quick-service or a casual-dining restaurant.
Arby's
8,453
Among quick-service customers, a total of 83% consider
Burger King
8,293
price important, with 22% finding it extremely important, and
27% finding it very important.
Source: Mediaguide
Charts Quarterly
66
Quick Service Restaurants: Radio Ads
by Number of Ad Plays
June 2010
Smaller wallet makes the demands
174,893
McDonald's
Consumers have shown a tendency over the past few
years to move their dining-out dollars to lower-price, quick
62,635
Subway
service restaurants, but any restaurant brand that
50,946
Wendy's
promotes good value as a reason to dine out and then
Taco Bell
Burger King
Sonic Drive-In
29,073
successfully meets consumer demand with price-
25,954
conscious menu items is more likely to draw a greater
share of today’s smaller wallet, according to the Harris
19,496
White Castle
14,325
Arby's
12,452
Domino's Pizza
8,531
Dunkin Donuts
7,937
report.
Source: Mediaguide
Charts Quarterly
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