close

Вход

Забыли?

вход по аккаунту

код для вставкиСкачать
What should I do if journalists
ask to interview me ?
‘Back to school’ training programme
30 September 2010
Dennis Abbott
Spokesperson for Education, Culture, Multilingualism and
Youth
So, you’ve been asked
for an interview…
Don’t be afraid!
Encouraged
Helps get our
message across
Usually
‘off-the-record’
…but often
‘on-the-record’
for B2S
Before you go
‘back to school’
•Try
to set up interviews
•Speak to local COMRep
Press Officer…
•…or Europe Direct Centre
•Speak to the school
The big day…
Prepare three
main messages
Use examples
What has the EU achieved
in the region?
Ask for the questions
in advance
Is the interview ‘live’?
Check your
appearance!
Think about the
backdrop
During the
interview
Be short
For TV = 15 seconds
For written media = 30 seconds
Speak slowly
and calmly!
Avoid jargon
Would an 11-year-old
understand you?
Look at the interviewer,
not the camera
Get your points
across
OK to answer
questions
about:
 yourself
 B2S
 Commission’s
work
 Why EU matters
Avoid questions
about:
 National
 Sensitive
issues
 Detailed
politics
political
policy
questions outside
your knowledge
What not to say…
…about the economic crisis,
for example
A better way
would be…
What if you’re asked
about something
outside your
competence?
Don’t panic!
Be diplomatic.
“Thanks for the question…”
Never say
‘No comment’
"I am here to talk to young
people about my work and why
Europe matters to them. But we
have experts on the question
you ask and I can put you in
touch with them."
“That’s a national matter.”
When it’s all over…
Did journalists get
what they needed?
Anything you
missed?
Offer to check
facts/quotes
Give them your contact details!
What have I been talking about?

Don’t be afraid

Things to do before you go back to school

Preparing for the interview

Things to be aware of during the interview

What you can say, and what you should avoid

Things to do at the end of the interview
Thanks for your attention
Dennis Abbott
 59258
European Commission
Spokesperson for Education, Culture, Multlingualism &
Youth
1/--страниц
Пожаловаться на содержимое документа