THE USE OF INFORMATION TECHNOLOGY TO IMPROVE EFFICIENCY OF THE COMPANY Yana Plakhuta MO-09 The relevance of the diploma work Topicality of the research consists in the fact that when entering a new market a producer always faces tough competition. Use of innovative production technologies allows a company to have strong competitive advantage. Using advanced information technology it is possible to dramatically increase its market share. The aims and objectives of the study The aim of the work is to develop and make an economic evaluation of an investment project to improve efficiency of the company. The main objectives of the research: - to explore new approaches to promoting innovative products; - to study theoretical bases of the three-dimensional modeling objects; - to analyse the company and define prospects of its development; - to carry out relative analysis compatitors in the domestic market; - to develop the technological progress of 3D-model printing; - to evaluate economic efficiency of the investment project; - to make recommendations to improve the methods of product promotion. The theoretical and analytical parts Section 1. Theoretical aspects of modeling 3D objects Section 2. Analysis of financial and economic activity of Creative. Section 3. Development of investment projects to create innovative products Network of Creative Centers The main purpose of Creative is to create a unique product, relevant and unique for the consumer. Network of Creative The company seeks to create various forms of supply of creativity and show it in the lives of children and adults. Objectives of the studio are to search new forms of creativity and highly skilled craftsmen, to expand the target audience by extending the list of services provided. Organizational Structure of Creative Director Network Manager Admіnіstrator Teacher Advertising Manager Sales Manager Art Director Artists Household Manager Storekeeper Moulder Analysis of the company Dynamics of the main technical and economic indicators Indicators Net income, UAH. The number of personnel in all The average monthly salary of managment personnel, UAH. Average annual 2012 2013 2014 115 200 190 080 258 000 29% 7 15 23 41% 1800 2100 2500 15,5% 1500 1900 2400 22% growth rate The average monthly salary of artist, UAH. Analysis of the company The sales of ceramic products in 2014 600 490 500 430 418 400 300 390 315 350 280 80 65 July 100 June 230 200 73 December November October September August May April March February 0 January Ceramics, num. 422 Analysis of the company Evaluation of the company competitiveness Indicators Weight factor Competitors Grade (1-5) Value Studio Grade (1-5) Value Location 0.2 5 1 5 1 Pricing policy 0.1 4 0.4 3 0.3 Attracting investment 0.1 3 0.3 5 0.5 Availability of regular customers 0.05 4 0.2 4 0.2 Creating an atmosphere in the studios 0.05 3 0.15 4 0.2 Quality of Service 0.05 3 0.3 5 0.25 Convenience in the office 0.03 3 0.09 4 0.12 Modern technological equipment 0.1 5 0.5 5 0.5 Highly qualified staff 0.2 3 0.6 4 0.8 The quality of materials 0.12 4 0.48 3 0.36 1 37 4.02 42 4.23 TOTAL Analysis of the company Radar chart of competitiveness of enterprises Analysis of the company Break-even point Точка безубыточности 50000,00 Fixedзатр. costs Пост. Totalзатр. costs Общ. 40000,00 Revenue Доход Profit Margin Марж.доход Profit Прибыль грн.. 30000,00 20000,00 10000,00 0,00 60 160 260 360 -10000,00 -20000,00 шт. units 460 560 Analysis of the company Операционный рычаг Operating leverage 300,00 Запас margin прочности (%) Margin of safety Financial of safety 60,00 200,00 50,00 100,00 40,00 0,00 60 160 260 360 460 560 30,00 -100,00 20,00 -200,00 10,00 -300,00 -400,00 шт. units 0,00 60 160 260 360 шт. units 460 560 Identified problems of the Creativecompany As a result of analysis of Creative company there have been defined two major problems: Integral assessment of the competitiveness of the company exceeds the average of all competitors in the industry by only 0.21. The reason is the low score for pricing and poor quality of materials. The demand for ceramic products has a strong seasonality. From May to September production is below break-even point. Decrease in sales in these months is up to 70-80%. Trend of demand for 3D-services in Ukraine Trend of demand for 3D-services in Ukraine The process of 3D-scanning Digital Cameras Laser 3D-scanner Vector-based 3D modeling 1) Polygonal model of the head 2) Ray tracing overlay 3) Adding a skin texture 3D-printing Popular desktop model of 3D-printers Coloured plastic «PLA EasyFil™» for 3D-printer Finished goods 3D-people 3D-characters 3D-movie heroes and souvenirs Business plan The cost of the investment project Type of costs 1-st week Company registration fee 2000 Office renovation 4000 2-nd week 3-rd week 4-th week Total (UAN) 2000 2000 3000 3000 Rent space in the shopping center (5 m2) Purchase of equipment (3D-printer, 3D-scanner, PC) Recruitment and training of personnel (Project Manager, 3Ddesigner, advertising agent) 5-th week 9500 2000 The purchase of software (Autodesk 3D Max 2015 Commercial) 41500 4000 16000 3000 3000 8000 59000 6000 8000 54400 54400 Purchase of consumables (plastic, 4 types) 4 х 570 2280 Labor costs 12000 12000 Advertising costs TOTAL 8000 2000 3000 3000 3000 9000 15 500 107 900 32 280 165 680 The conclusions 1. In the process of studying the production process of manufacturing ceramic products, a technological efficiency and the cost of products were calculated, , which allowed to formulate a number of restrictions on the production of ceramic products. 2. As part of the financial analysis for the Creative, center a break-even point, margin and leverage has been calculated. 3. In the third section of the paper the investment project for the creation of innovative products has been proposed. The technological process of making a 3D-figure of a man has been developed. The basic steps needed to create 3D- figures are scanning the object, the processing of the vector model and 3Dprinting. 4. At the end of the work a business plan for the investment project has been developed, and its main parameters have been calculated.