close

Вход

Забыли?

вход по аккаунту

код для вставкиСкачать
WORKING OUT THE DEVELOPMENT
STRATEGY OF THE COMPANY
By Anastasiya Hranovska
• to work out the development strategy of
Purpose the Privat-Agro 2 company
Tasks
• to study the theoretical foundations of
strategic management of the company
• development of strategic alternatives
• economic activity of Privat-Agro 2
Objective
Privat-Agro 2 LLC
10 May 2011
Dnipropetrovsk region
50 hectares
Milk manufacture, meat production (beef,
pork)
212 employees
Profitability of the company
2013
2014
1.8
1.6
1.2
1.3
Coefficient of
return on assets
1.3
1.1
Coefficient of ROE
Coefficient of
profitability
Liquidity
2013
3.2
2014
3.1
2.1
1.2
0.01
Coefficient of total
liquidity
Coefficient of
current liquidity
0.05
Coefficient of
absolute liquidity
SWOT - analysis of the company
Changes in the external
environment
Characteristics
of the internal
environment
Opportunstes:
Increasing the range of
available products;
The increase in effective
demand of the population.
1.
Strengths:
The presence of the advantages of
product quality and taste;
The use of the equipment at full
capacity;
The presence of internal
cooperation between departments.
Weaknesses:
The use of outdated production
technologies;
Underutilization of production
capacities;
Short implementation period of
the goods.
2.
1.
Threats:
The failure of banks in
granting loans;
Increased competition in the
market;
The growth of prices for
material and energy
resources.
The application of new
1.
production technologies,
production and expand the
range of new products;
The increase in sales volumes,
expanding the range to meet
the needs of the population.
Development of a strategy
against competitors.
The increase in sales of
existing products and the use
of profits on technical reequipment and the latest
production technologies.
The aggressive policies of
existing competitors;
The reduction of orders
from government agencies.
1.
2.
BCG matrix
0.7
Cash cow
The growth of the market
0.6
0.5
0.4
Cows
0.3
Pigs
0.2
0.1
Milk
0
-0.1
0
0.1
0.2
0.3
0.4
-0.2
-0.3
-0.4
Question marks
Relative market share
0.5
Cows of Holstein
breed
The main strategic objectives of the diversified
development
to adapt the national system in the context of
globalization and competitiveness
to reorient the system of production innovation
to the market demand of the consumers
to improve the staffing of scientific innovation
sphere
Main tasks
creation of a competitive sector of research and development and
conditions for expanded reproduction
stimulation the development of infrastructure
the development of an effective system of incentives, expertise,
financial and legal support of innovative activity
modernization of agricultural production on the basis of
technological innovation
development of human resources in innovation
The main directions of the strategic goals
introduction of an effective mechanism for encouraging the adoption
of innovations by market schemes
diversification of sources and mechanisms of financing the
innovation process
rational use of direct and indirect ways of investing in research and
innovation activities
creation of a special system to make agricultural entrepreneurs
interested in purchasing the goods
Fulfilling the tasks will provide the following
results
increase in agricultural production through the
application of innovative technologies, development
of cooperation and integration in agro-industrial
production
growth of net income and increasing the market
share of the company on the agricultural market of
Ukraine
1/--страниц
Пожаловаться на содержимое документа