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Plewiska Z. Podstawy diaqnozy psiholoqicznej. In Stosowana psihoioqia wychowawcza. Warszawa,
1980. N. 37–46;
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The research was aimed at defining lexical transformations’ character in retelling a text by pupils
with mental retardation. The research was carried out by the method of I. Zachesova and N. Pavlova
«Evaluation of text content». 118 pupils took part in the experiment; 40 pupils were mentally normal, 78
ones were retarded. Results of the retellings’ analysis showed numerous lexical transformations. Mentally
normal children reconstructed the text generally by means of synonymic substitutions while mentally
retarded ones used verbal paraphrases. Therefore, more attention in the correction process should be
paid to mnemonic methods and differentiation of semantic fields.
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Advertising penetrates into our lives more and more. However, certain categories of people have
different attitudes towards it depending on upbringing, education, environment and, more importantly,
different psychological types. To increase the effectiveness of an advertising campaign it is necessary for
advertising to be more targeted and oriented to specific segments of the market.
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