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YOUR PATH TO CONNECT WITH AMERICA’S LEADING
ASPHALT PRODUCERS AND CONTRACTORS.
NATIONAL ASPHALT
PAVEMENT ASSOCIATION
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M E D I A
P L A N N E R
C O N T A C T :
Asphalt Pavement Magazine & Digital Edition
NAPA Membership Directory | ActionNews eNewsletter
NAPA Buyers’ Guide | NAPA Website
World of Asphalt and AGG1 Show Conference Directory
Paul Walley
Publication Director
Naylor
5950 NW 1st Place
Gainesville, FL, 32607
[email protected]
(417) 326-2091
N A P A
WHO WE ARE
Since 1955, NAPA has served vital needs for the nation’s asphalt pavement producers and contractors.
NAPA serves as the only trade association that exclusively represents the voice of the industry in regulatory and
legislative matters. The strength and effectiveness of the association has earned NAPA the support of the entire
asphalt industry.
Our readers are THE major players in the asphalt industry:
executives, owners and managers of HMA & WMA producers
and contracting firms.
Our readers represent nearly 100% of the
industry’s producers and contractors.
We offer a full complement of communications options
to help reach your target audience.
NAPA communication resources are available
in print and online:
Asphalt Pavement
Magazine
Asphalt Pavement
Digital Edition
NAPA Membership
Directory
NAPA Buyers’ Guide
ActionNews
eNewsletter
NAPA website
World
W ld off A
Asphalt
h lt Sh
Show
Conference Directory
Contact us today to develop an integrated media
strategy and reach the right audience.
N A T I O N A L
A S P H A L T
P A V E M E N T
A S S O C I A T I O N
N A P A
ASPHALT PAVEMENT
BY THE NUMBERS:
100%
Our members and readership represent nearly
of all asphalt
producers and contractors in the United States.
The asphalt industry spends
$30 billion per year on products and services.
4,000 plants produce more than
400 million tons of asphalt pavement material worth
more than $30 billion.
Asphalt Pavement readers’
Asphalt Pavement currently has the largest circulation of any dedicated asphalt
publication and our distribution is still growing.
Our print and digital magazine reaches more than
11,600 asphalt professionals including:
Ł‡„‡”•
Ł–ƒ–‡ƒ•’ŠƒŽ–ƒ••‘…‹ƒ–‹‘•
Ł‡‰‹•Žƒ–‹˜‡‘ĉ…‹ƒŽ•
Ł•’ŠƒŽ–”‡•‡ƒ”…Š‡”•
Ł‡„‡”•(Asphalt Pavement Alliance)
ŁĦ—„Ž‹…‘”•ĦČ
‘˜‡”‡–‰‡…‹‡•
Ł ‹˜‡”•‹–›ƒ†…‘ŽŽ‡‰‡’”‘ˆ‡••‘”•
‘–ƒ…–—•–‘†ƒ›–‘”‡ƒ…Š‘—”‡„‡”•™Š‘•’‡†
řŤŢ„‹ŽŽ‹‘‡ƒ…Š›‡ƒ”‘’”‘†—…–•ƒ†•‡”˜‹…‡•ĩ
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Asphalt Pavement and World of Asphalt
and AGG1 Show Guide are available in a
print and digital version.
P R I N T
A N D
D I G I T A L
ASPHALT PAVEMENT
MAGAZINE
Delivered bi-monthly to nearly 100% of America’s asphalt contractors and producers, Asphalt Pavement magazine is
our members’ resource for staying up-to-date on the latest industry news. Top members of AASHTO, FHWA, APWA,
the Asphalt Pavement Alliance, city and county engineers, state DOTs and legislatures across the nation also rely on
Asphalt Pavement magazine — increasing circulation to target key contacts in the industry.
FULL COLOR
SIZE
1-2X
3-5X
6X
Double Page Spread
$4,259.50
$3,959.50
$3,619.50
619.50
Outside Back Cover
$3,649.50
$3,449.50
$3,229.50
229.50
Inside Front or Inside Back Cover
$3,399.50
$3,199.50
$2,979.50
979.50
Full Page
$2,799.50
$2,599.50
$2,379.50
379.50
2/3 Page
$2,409.50
$2,239.50
$2,049.50
049.50
1/2 Page
$1,779.50
$1,649.50
$1,509.50
,509.50
1/3 Page
$1,339.50
$1,249.50
$1,139.50
,139.50
1/4 Page
$1,029.50
$959.50
$879.50
879 50
1/6 Page
$799.50
$739.50
$679.50
1/8 Page
$629.50
$589.50
$539.50
Black-and-white display
ad rates are available
upon request.
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear
on your final invoice if the artwork submitted is not publishing ready.
WHY ASPHALT PAVEMENT?
Asphalt Pavement is mailed directly to the nation’s asphalt pavement producers and
contracting firms, county engineers and consulting engineers throughout the U.S.
Asphalt Pavement readers are responsible for 94% of the country’s paved roads.
Asphalt Pavement’s readership comprises some of the most influential members of the
industry, including the members of NAPA and state asphalt pavement associations.
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P R I N T
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D I G I T A L
WHAT OUR READERS
ARE SAYING?
“I have found useful articles in every issue of Asphalt Pavement.
I appreciate the variety and depth of the subject matter. Your ability
to attract articles from top industry professionals keeps the quality
and usefulness of your publication at a consistently high level.”
Dale A. Rand, P.E.
Flexible Pavements Branch Director
Texas Department of Transportation
“Asphalt Pavement is a fantastic publication.
Each issue reflects an understanding of this
special niche market. We appreciate such great
coverage of our ever-changing industry.”
Ron White
Chairman and CEO
Superior Paving Corp
“Asphalt Pavement is, in my opinion, the premier magazine in the asphalt industry. It
brings a fresh take on existing practices; new technological advances in paving and
quality achievements reflected through the NAPA Diamond program. I would highly
recommend it to anyone attempting to stay on top of the issues that shape our industry.”
Bill Ensor
President, Maryland Paving, Inc.
“Asphalt Pavement is a professional publication that is still accessible
and relevant to the non-specialist executives and senior managers
who don’t know what they don’t know about asphalt. It’s an important
contribution to the upward education of senior managers.”
Jim Weeks
Vice President, Colas, Inc.
“Asphalt Pavement is a great publication! It is
the central professional journal in the industry.”
Craig Parker
Vice President/Co-Owner
Silver Star Construction
N A T I O N A L
A S P H A L T
P A V E M E N T
A S S O C I A T I O N
P R I N T
A N D
D I G I T A L
Edition
ASPHALT PAVEMENT
EDITORIAL PLAN 2015*
JANUARY/
FEBRUARY
Bonus Distribution
at NAPA Conference
Sustainability
Features
NAPA Annual
Meeting Preview
MARCH/APRIL
JULY/AUGUST
Bonus Distribution
at CONEXPO-CON/
AGG
MAY/JUNE
Bonus Distribution
at NAPA Midyear
Meeting
Pavement
Preservation
Quality in
Construction
New
Technologies
World of Asphalt
Preview
Sheldon G.
Hayes Awards
Winners and
Finalists
NCAT Test Track
News
2015 Product
Preview
Intelligent
Construction
SEPTEMBER/
OCTOBER
NOVEMBER/
DECEMBER
Operational
Excellence
Awards
Nighttime
Construction
Asphalt
Pavement
Buyers’ Guide
RAP
Management
Ray Brown
Airport Award
Winner
Larry H. Lemon
Awards
Sales
Close
Meet the New
Chairman
‘˜‡„‡”ŦĦŤŢţŦ
‡…‡„‡”ţũĦŤŢţŦ
‡„”—ƒ”›ŤŢĦŤŢţŧ
’”‹ŽťŢĦŤŢţŧ
—Ž›ţĦŤŢţŧ
‡’–‡„‡”ţĦŤŢţŧ
*Subject to change
Green text denotes topics on sustainability.
IN EVERY ISSUE
PRESIDENT’S PERSPECTIVE/CHAIRMAN’S COMMENTARY:
NTARY:
A column from NAPA’s president or chairman addressing
essing
a topic of national significance.
INDUSTRY NEWS:
h,
Topical information and updates regarding research,
regulations, and events of interest to the industry.
CONSTRUCTION JOB STORIES:
Reports from the field of asphalt innovations being
g put into practice.
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ASPHALT
PAVEMENT MAGAZINE
ĽĽ
ĩ
In addition to print, Asphalt Pavement is also available in a fully interactive digital edition creating extra exposure for print advertisers.
Viewers can virtually flip through the pages, forward articles of interest to colleagues and click on ads to be redirected to the company’s
website. Past issues are also archived on NAPA’s website, ensuring longevity for your online presence.
Ł Display advertising rates include exposure in BOTH print and
digital editions.
Ł In the past year, average visits per issue exceeded 1,100, with
readers viewing more than 75% of each issue.
Ł The digital edition is compatible with smart phones so your
message will be seen by our increasingly mobile readers.
ĨĻĻĩĩĻĽĻ
1
3
Digital Edition Sponsorship | $1,200
Your company is the first ad readers see when they open their
copy. Take advantage of animation and video capabilities to
bring your message to life.
1
2
2
Digital Edition Skyscraper | $1,200
The Skyscraper allows your company to be in front of readers
the entire time they are browsing the digital edition of Asphalt
Pavement. Your company’s message will appear directly to
the right of the magazine content.
3
The Toolbar sponsorship allows your company to be in front of
Ad-Jolt Upgrade | $300
Transform your static, passive advertisement into an attentiongrabbing, animated message. The digital edition of the magazine
offers dynamic capabilities not available in the print version.
Naylor charges a $50 artwork surcharge for artwork creation or changes.
This additional fee will appear on your final invoice if the artwork
submitted is not publishing ready.
N A T I O N A L
Digital Edition Toolbar | $600
A S P H A L T
readers the entire time they are browsing the digital edition
of Asphalt Pavement. With the toobar position, your company
appears next to features readers use to navigate and use the
digital edition.
Exclusive Package | $2,500
This package includes Sponsorship, Skyscraper & Toolbar.
P A V E M E N T
A S S O C I A T I O N
P R I N T
NAPA MEMBERSHIP
DIRECTORY
Ľĩ
Published annually, the Membership Directory is a full-color, powerful
networking tool and purchasing guide referenced by members
throughout the year.
MEMBERSHIP DIRECTORY:
Ł …Ž—†‡•†‡–ƒ‹Ž‡†…‘–ƒ…–‹ˆ‘”ƒ–‹‘ƒ„‘—–‘—”‡„‡”•
Ł …Ž—†‡•”‡Ž‡˜ƒ–ƒ••‘…‹ƒ–‹‘ƒ†‹†—•–”›‹ˆ‘”ƒ–‹‘
Ł ‡Ž‹˜‡”‡†–‘‡˜‡”›‡„‡”ƒ†•‡”˜‡•ƒ•ƒ‡›”‡•‘—”…‡†‹”‡…–‘”›
for the industry.
SIZE
Our members understand the importance of
providing mutual support for companies who
support their industry association. Advertising
in the Membership Directory is your opportunity
to be seen as an industry leader and to promote
your brand to your most important audience.
FULL COLOR
Double Page Spread
$4,259.50
Outside Back Cover
$3,449.50
Inside Front or Inside Back Cover
$3,349.50
Full Page
$2,949.50
2/3 Page
$2,599.50
1/2 Page
$2,149.50
1/3 Page
$1,599.50
1/4 Page
$1,199.50
1/6 Page
$999.50
1/8 Page
$819.50
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Make sure your company stands out in a
$30 billion industry. Secure your space today
and distance yourself from the competition.
Naylor charges a $50 artwork surcharge for artwork creation or changes.
This additional fee will appear on your final invoice if the artwork
submitted is not publishing ready.
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P R I N T
A N D
D I G I T A L
ŤŢţŧ
The World of Asphalt Show and Conference, the asphalt
lt
industry’s leading exposition and education resource, is
ion
co-owned by the National Asphalt Pavement Association
n (NSSGA)
(NAPA), the National Stone, Sand & Gravel Association
and the Association of Equipment Manufacturers (AEM).
M). March 17-19,
employees of your company will have the opportunity to reach leaders in the asphalt industry as they
meet at the 2015 World of Asphalt. Co-located with the AGG1 2015 Aggregates Academy & Expo,
World of Asphalt 2015 will be the top venue to meet with a broad range of buyers representing the
asphalt, pavement maintenance and traffic safety industries.
ţŤŢţŧ
Č
The National Stone, Sand & Gravel Association’s AGG1 2015 Aggregates Academy & Expo, co-located
with the 2015 World of Asphalt, is geared to the decision makers and buyers from the companies that
produce the vast majority of crushed stone, sand and gravel in the marketplace, including company
owners, senior managers, plant managers, superintendents, regional managers, engineers, technical
professionals and safety managers.
ĩ
More than 6,500 copies of the official World of Asphalt 2015 Directory will be distributed at the show
for all attendees to pick up as they walk in.
Every attendee can use this directory to plan their show experience with the digital version they
receive weeks before the show. Non-attendee NAPA members and NSSGA members receive the
digital version before the show, which increases exposure to every advertiser.
To learn more, visit: www.worldofasphalt.com | www.agg1.org
DON’T MISS THIS OPPORTUNITY!
Reach your target market by enhancing your presence and build brand awareness at this
important industry event.
N A T I O N A L
A S P H A L T
P A V E M E N T
A S S O C I A T I O N
P R I N T
A N D
D I G I T A L
OFFICIAL 2015
WORLD OF ASPHALT AND
AGG1 SHOW DIRECTORY
Ĩ
Revisions and Proofs: $50
Position Guarantee: 15% Premium
Premium Position, Full-Color Rate Card
AD PLACEMENT
RATE
Back Cover - AGG1
$3,449.50
Inside Back Cover
$3,449.50
Guaranteed Ad Placement - Front of Directory
Page 2: Inside Front Cover, Full-Page, Full-Color - World of Asphalt
$3,449.50
Page 3 - World of Asphalt
$3,349.50
Page 4 - World of Asphalt
$3,349.50
Page 5 - AGG1
$3,349.50
Page 6 - World of Asphalt
$3,349.50
Page 7 - World of Asphalt
$3,349.50
Page 10 - AGG1
$3,349.50
Page 11- AGG1
$3,349.50
Exhibitor Separate Page 44 - AGG1
$3,349.50
Exhibitor Separation Page 45 - AGG1
$3,349.50
Guaranteed Ad Placement - Following Exhibitor Listing
Page 1&2 DPS following exhibitor listings
$4,219.50
Page 3 following exhibitor listings
$3,199.50
Page 4 following exhibitor listings
$3,199.50
Page 5 & 6 following exhibitor listings
$4,219.50
Page 7 following exhibitor listings
$3,199.50
Page 8 following exhibitor listings
$3,199.50
Page 9 following exhibitor listings
$3,199.50
Page 10 following exhibitor listings
$3,199.50
Other Positions Following Exhibitor Listing
Standard Full-Page, Full-Color
$2,949.50
Standard 1/2-Page, Horizontal, Full-Color
$2,149.50
Standard 1/3-Page, Full-Color
$1,599.50
Standard 1/4-Page, Vertical, Full-Color
$1,199.50
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is
not publishing ready.
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P R I N T
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WORLD OF ASPHALT AND AGG1
SHOW CONFERENCE DIRECTORY
Digital Edition – http://www.naylornetwork.com/nap-asphalt
In addition to print, the Conference Directory is available in a digital version. Viewers can flip through the pages, forward articles to
colleagues and click ads to be redirected to advertiser’s websites. The directory is emailed to readers as well as posted on the NAPA
website. An archive of the directory is available, securing your ad a lasting online presence.
Ĩ
Ł‘‘ƒ”’ƒ‰‡•ƒ†‹•‡”–‘–‡•
Ł‡›™‘”†•‡ƒ”…Š–Š‡‡–‹”‡†‹”‡…–‘”›
Łƒ˜‹‰ƒ–‡ƒ†ƒ‰‹ˆ›’ƒ‰‡•™‹–Š‘‡…Ž‹…
Ł‹‡™‹•–ƒ–Ž›ˆ”‘‘•–•ƒ”–’Š‘‡•ƒ†–ƒ„Ž‡–•
Ł‹‡™ƒ”…Š‹˜‡•ƒ†ˆ‹†ƒŽ‹•–‘ˆ•‡…–‹‘•ˆ‘”‘‡Ľ…Ž‹…ƒ……‡••
Ł‡ƒ†–Š‡Conference Directory online or download in print for later
1
3
Digital Edition Sponsorship | $1,500
Your message will be prominently displayed directly across
from the cover of the directory. Animation capabilities are
available. Video capabilities not available for Sponsorship Max.
2
1
2
Digital Edition Skyscraper | $1,250
The skyscraper ad is displayed the entire time the digital edition
is open, giving your message constant and lasting exposure.
3
Digital Edition Toolbar | $500
Your company name is a button on the toolbar, found in the topright corner of every page next to frequently used navigational
icons. When viewers click the button, a box containing text about
Ĩ
Ł‹›‘—”ƒ†–‘–Š‡Žƒ†‹‰’ƒ‰‡‘ˆ›‘—”…Š‘‹…‡
Ł…”‡ƒ•‡™‡„•‹–‡–”ƒˆˆ‹…
Ł–‡”ƒ…–™‹–Š˜‹‡™‡”•–‘Š‡Ž’–Š‡„—›‹‰’”‘…‡••
Ł
‡‡”ƒ–‡ƒ‹‡†‹ƒ–‡”‡•’‘•‡ˆ”‘…—•–‘‡”•
N A T I O N A L
A S P H A L T
your company and a link to your website appears.
Ad Link | Included in display ad rates
Ad Links increase traffic from your ad in the digital edition
to your company’s website or a corporate email address.
Additional fees apply where noted.
Naylor charges a $50 artwork surcharge for artwork creation or changes.
This additional fee will appear on your final invoice if the artwork
submitted is not publishing ready.
P A V E M E N T
A S S O C I A T I O N
O N L I N E
ACTIONNEWS NEWSLETTER
THE ACTIONNEWSĩ
ActionNews is NAPA’s official members-only
eNewsletter. ActionNews is published every other
week to bring members current news and trends with
respect to the asphalt industry, NAPA membership,
legislative issues affecting the industry, and training
and education opportunities. Average delivery rate is
99% and average open rate is 22%.
T HE ONL INE A D VA N TA GE
Ł †•ƒ”‡‹–‡”ƒ…–‹˜‡ƒ†ˆƒ…‹Ž‹–ƒ–‡–Š‡„—›‹‰’”‘…‡••
Ł ‡‡”ƒ–‡ƒ‹‡†‹ƒ–‡”‡•’‘•‡ˆ”‘˜‹‡™‡”•
Ł ‹”‡…–…Ž‹‡–•–‘–Š‡Žƒ†‹‰’ƒ‰‡‘ˆ›‘—”…Š‘‹…‡
Ł ”ƒ…ƒ†’‡”ˆ‘”ƒ…‡
Ł ”‡ƒ–™ƒ›–‘’”‘‘–‡–‹‡Ľ•‡•‹–‹˜‡‘懔•‘”‡˜‡–•
Ł ‡„‡”•…ƒ”‡ƒ†ActionNews anywhere from their
smart phones or other internet devices.
ADVERTISING OPPORTUNITIES
IN ACTIONNEWS INCLUDE:
Vertical Banners
Only seven advertisers per issue!
ţŤ‘–Š•
ļřŧĦŢŢŢĩŢŢ
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear
on your final invoice if the artwork submitted is not publishing ready.
Contact your Naylor account representative today to custom fit
the right online program for your company.
N A T I O N A L
A S P H A L T
P A V E M E N T
A S S O C I A T I O N
O N L I N E
NAPA BUYERS’ GUIDE
IJ—
ĩ
ĩ
The interactive Buyers’ Guide makes it easy for our members to locate products and professional services they
need. With hyperlinks, multiple search capabilities and rich search results,
our Buyers’ Guide is designed to drive the purchasing process and bring
customers to your site with a few clicks of the mouse.*
T H E IJ Ĩ
Ł ’–‹‹œ‡†–‘†”‹˜‡–”ƒĉ…ˆ”‘•‡ƒ”…Š‡‰‹‡•ƒ†–Š‡Š‘‡’ƒ‰‡
Ł ‘•—‡”•…‘‡–‘›‘—™Š‡–Š‡›ƒ”‡”‡ƒ†›–‘„—›
Ł ‹”‡…–•˜‹•‹–‘”•–‘–Š‡Žƒ†‹‰’ƒ‰‡‘ˆ›‘—”…Š‘‹…‡
Ł ‘‘‰Ž‡ŖĽƒ••‹•–‡†•‡ƒ”…Šˆ—…–‹‘”‡–—”•„‡––‡””‡•—Ž–•ˆ‘”‹Ľ•‹–‡•‡ƒ”…Š‡•ĩ
Ł ƒ•‹šĽ‘–Š’‡”‹‘†–Š‡—›‡”•IJ
—‹†‡”‡…‡‹˜‡•‘”‡–ŠƒŤĦŤŢޘ‹•‹–•ƒ†‘”‡–ŠƒŪĦũŢޒƒ‰‡˜‹‡™•ĩ
Ł Š‡ƒ˜‡”ƒ‰‡˜‹•‹–‘”˜‹‡™•‡ƒ”Ž›ˆ‘—”’ƒ‰‡•ƒ†•’‡†•‘”‡–ŠƒŤ‹—–‡•‘–Š‡•‹–‡’‡”˜‹•‹–ĩ
Display Advertising
All display ads include a complimentary Premier Listing, a $250 value.
Page Peel – EXCLUSIVE POSITION | $4,000
Display your business uniquely on every page of the Buyers’ Guide. With the move of a mouse,
your company’s message sweeps down over the site like the page out of a book, drawing
attention and visitors to your website.
Banner package – 4 rotations | $2,750
This special package allows your ad to be seen on both leaderboards and the top two rectangles
on every page throughout the entire website! 4 Advertisers rotate through these positions.
Super Category Rectangles – 2 rotations per super category | $815
This prominent position is shown on the home page and on super category pages
throughout the site.
Featured Company – 4 rotating in the two spots | $1,200
- Featured company ads requires a logo and a maximum description of 40 words. Two logos is acceptable and production will size accordingly.
- Text formatting is limited to what you see in the example. No italics, underlines or colored words.
- Phone numbers, fax numbers, websites, animation, images are not accepted.
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional
fee will appear on your final invoice if the artwork submitted is not publishing ready.
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*Advertising opportunities on the Buyers’ Guide
are exclusive to NAPA members.
W W W . A S P H A L T P A V E M E N T . O R G
O N L I N E
NAPA BUYERS’ GUIDE
Premier Listing
Premier Listing Package | $275
Premier Listings are designed to offer heightened visibility within the
Buyers’ Guide. Premier Listings appear in on top of all basic listings
(see below for placement upgrades). Premier Listings contain all
basic listing information, including company name, address, phone
and fax as well as the additional features listed below.
Includes five (5) product/service category listings of your choice.
Additional category listings are $50 each.
PREMIER LIS TING ADDI TIONAL FE AT URES:
Ł Full-color company logo
Ł Active Web link, email address, and up to five
detailed contacts
Ł Extended company profile and products
and services listing
Ł Full-color product image and description — can be
hyperlinked to any Web page of your choice
Ł ‘‘‰Ž‡Ŗƒ’–īŀ†‹•’Žƒ›•ƒ
‘‘‰Ž‡Ŗƒ’‘ˆ›‘—”
business location
Ł ‘‘‰Ž‡Ŗ•‹–‡•‡ƒ”…ŠŀƒŽŽ‘™•—•‡”•–‘•‡ƒ”…Š›‘—”
company website directly from your Premier Listing
Ł Request for Information — generates a form through
which users can contact a designated representative
from your business directly
Video Upgrade
Bring your Premier Listing to life! Add a video with sound that
shows your product or company in real life.
Videos can run up to five minutes.
PREMIER LISTING WITH VIDEO | $485
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will
appear on your final invoice if the artwork submitted is not publishing ready.
N A T I O N A L
A S P H A L T
P A V E M E N T
A S S O C I A T I O N
O N L I N E
NAPA WEBSITE
ţŨĦŢŢŢ
ĩ
Visitors log on to www.AsphaltPavement.org to learn about
upcoming association events, discover ways to maximize their NAPA
membership, view the latest issues of Asphalt Pavement digital edition
and the ActionNews eNewsletter, and search the new Buyers’ Guide.*
FE ATURES OF NAPA WEBSITE ADVERTISING:
Ł‹”‡…–•˜‹•‹–‘”•–‘–Š‡Žƒ†‹‰’ƒ‰‡‘ˆ›‘—”…Š‘‹…‡–‘‡š’‡†‹–‡’—”…Šƒ•‡•
Ł‡ƒ”Ľ”‘—†˜‹•‹„‹Ž‹–›”‡‹ˆ‘”…‡•„”ƒ†”‡…‘‰‹–‹‘
ŁŽŽ‘™•ˆ‘”†›ƒ‹…Ħ–‹‡Ľ•‡•‹–‹˜‡’”‘‘–‹‘
ON AVERAGE, ASPHALTPAVEMENT.ORG
RECEIVES:
Ł Nearly 16,000 unique visitors per month.
45% more than previous year.
Ł More than 20,000 visits per month.
37% more than previous year.
Ł More than 50,000 page views per month.
13% more than previous year.
*Traffic numbers from 3/2013 - 3/2014
Micro Banners
With a micro banner, your ad will appear on every page of
the NAPA website. Six banners per page, two ads rotating
per banner.
12 Months | $2,160
*Advertising opportunities on NAPA’s website are available to members only.
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will
appear on your final invoice if the artwork submitted is not publishing ready.
2 0 1 5
M E D I A
P L A N N E R
|
W W W . A S P H A L T P A V E M E N T . O R G
PRINT SPECIFICATIONS
Asphalt Pavement Magazine
Official World of Asphalt
2015 Directory
SIZE
WIDTH
HEIGHT
DPS Bleed
17"
11.125"
DPS Trim
16.75"
10.875"
DPS Live Area
15.417"
9.5"
Full Page Bleed
8.625"
11.125"
Full Page Trim
8.375"
10.875"
NAPA Membership Directory
Go to Naylor website at www.naylor.com
SIZE
WIDTH
HEIGHT
DPS Bleed
11.75"
8.75"
DPS Trim
11.5"
8.5"
DPS Live Area
10.75"
7.5"
Full Page Bleed
6"
8.75"
Full Page Trim
5.75"
8.5"
5"
7.5"
Full Page Live Area
Full Page Live Area
7"
9.5"
2/3 Hz.
5"
4.916"
2/3 Hz.
7"
6.333"
1/2 Hz.
5"
3.666"
2/3 Vt.
4.583"
9.5"
1/2 Vt.
2.333"
7.5"
1/2 Hz.
7"
4.583"
4.583"
7"
1/3 Hz.
5"
2.333"
1/3 Vt.
2.333"
4.916"
1.666"
1/2 Vt./Island
1/3 Hz.
7"
3"
1/3 Vt.
2.166"
9.5"
1/4 Hz.
5"
1/3 Sq.
4.583"
4.583"
1/4 Vt.
2.333"
3.666"
1/4 Hz.
4.583"
3.333"
1/6 Hz.
2.333"
2.333"
1/4 Vt.
3.333"
4.583"
1/8 Hz.
2.333"
1.666"
1/6 Hz.
4.583"
2.166"
1/6 Vt.
2.166"
3.333"
1/8 Hz.
3.333"
2.166"
1/8 Vt.
2.166"
3.333"
Artwork Requirements
Ad Material Upload
Go to the Naylor Web site at www.naylor.com and click on
“Ad Upload.” Locate your publication code, advertising order
number and advertising code in the box at the top righthand
side of your Advertising Space Contract. Simply fill in your
company’s contact information along with these three
pieces of information, attach your files and click “Submit.”
Production Services, Proofs
and Revisions
Naylor charges a $50 artwork surcharge for artwork
creation or changes. This additional fee will appear on your
final invoice if the artwork submitted is not publishing ready.
Specs for Outsert/Inserts
Directory/Magazine
1 Pg / 1 Surface – 8.375" x 10.875"
1 Pg / 2 Surface – 8.375" x 10.875"
2 Pg / 4 Surface – 8.375" x 10.875"
Postcards – 6" x 4.25"
Heavy Card Stock Insert – 8.25" x 10.75"
Postal flysheets – 8.5" x 11"
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a
one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of
the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional
charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for
multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline.
All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
ONLINE SPECIFICATIONS
For more information, visit: www.naylor.com/onlinespecs
Asphalt Pavement
Digital Magazine
Digital Edition Sponsorship
ŁŧŧޚŦŪޒ‹š‡Ž•
Ł”‡ƒ–‹˜‡ƒ……‡’–‡†Ĩ
ŃťŢކ’‹ńĦŦĦĦʼn
Digital Edition Toolbar
ŁŤŧޚŧޒ‹š‡Ž•
Ł”‡ƒ–‹˜‡ƒ……‡’–‡†Ĩ
ŃťŢކ’‹ń
Łţ ŢŢĽŤŢޙ‘”†•”‡…‘‡†‡†ˆ‘”–Š‡‡š’ƒ†ƒ„Ž‡
text box
Digital Edition Skyscraper
Ł”‡ƒ–‹˜‡ƒ……‡’–‡†Ĩ
ŃťŢކ’‹ńĦʼn
Ł
ActionNews eNewsletter
NAPA Online Buyers’ Guide
Vertical Banner
ŁţŤŢšŤŦޒ‹š‡Ž•
Ł”‡ƒ–‹˜‡ƒ……‡’–‡†Ĩ
ѐ‘ƒ‹ƒ–‹‘ń
Ł‹Ž‡•‹œ‡‘‰”‡ƒ–‡”–ŠƒţŢލ„
Page Peel
ŁŤĈŽ‡•”‡“—‹”‡†ĩ‹˜‡ƒ”‡ƒ‹•‘Ž›
the top right diagonal corner
ŁƒŽŽ’‡‡Ž–‡ƒ•‡”Ĩũŧšũŧ’‹š‡Ž•
Łƒ”‰‡’‡‡Žƒ†ĨŧŢޚŧŢޒ‹š‡Ž•
Ł ”‡ƒ–‹˜‡ƒ……‡’–‡†Ĩ
‘Ž›Ń‘
animation)
NAPA Website
Micro Banner
ŁţŤŢšūޒ‹š‡Ž•
Ł”‡ƒ–‹˜‡ƒ……‡’–‡†Ĩ
Ħ
‘”ʼn
Ł‹Ž‡•‹œ‡‘‰”‡ƒ–‡”–ŠƒţŢލ„
Ł ‹ƒ–‹‘ƒ†˜‹†‡‘—•–„‡‘Ž‘‰‡”–ŠƒŤŧ
seconds (this includes multiple loops)
*Flash/SWF Guidelines
Visit ™™™ĩƒ›Ž‘”ĩ…‘Ļ‘Ž‹‡•’‡…• for full Flash/Animation Guidelines.
N A T I O N A L
A S P H A L T
P A V E M E N T
LIVE
AREA
BLEED
HERE
Custom Rectangles
ŁťŢޚŤŧޒ‹š‡Ž•
Ł”‡ƒ–‹˜‡ƒ……‡’–‡†Ĩ
Ħ
‘”ʼn
ŁƒšĈŽ‡•‹œ‡ţŢŢ
Leaderboard
ŁũŤŪšūޒ‹š‡Ž•
Ł”‡ƒ–‹˜‡ƒ……‡’–‡†Ĩ
Ħ
‘”ʼn
ŁƒšĈŽ‡•‹œ‡ţŢŢ
Featured Companies (logo & text)
Ł ‘‰‘ĈŽ‡ĨţŤŢšŨޒ‹š‡Ž•Ń‘”‹œ‘–ƒŽń
or 120 x 120 pixels (Vertical)
Ł‡š–ĨťŢĽŦޙ‘”†•†‡•…”‹’–‹‘‘ˆ–Š‡…‘’ƒ›
(No formatting)
Ł ”‡ƒ–‹˜‡ˆ‘”–Š‡Ž‘‰‘ƒ……‡’–‡†Ĩ
‘Ž›
A S S O C I A T I O N
P A V I N G
Y O U R
A M E R I C A ’ S
W A Y
A S P H A L T
T O
T H E
L E A D E R S
P A V E M E N T
I N
I N D U S T R Y
National Asphalt
Pavement Association
M E D I A
P L A N N E R
National Asphalt
Pavement Association
(NAPA)
F O R M O R E
I N F O R M A T I O N,
C O N TA C T:
Paul Walley
Publication Director
5100 Forbes Blvd.
Lanham, MD USA 20706-4407
www.AsphaltPavement.org
P U B L I S H E D
B Y :
Naylor Association Solutions
Naylor
5950 NW 1st Place
5950 Northwest 1st Place
Gainesville, FL, 32607
Gainesville, FL 32607-2025
Tel (417) 326-2091
www.naylor.com
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