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Алимпиева Анастасия Владимировна. Совершенствование эффективности работы ресторана путем использования онлайн-технологий

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Pucynox 3.6 - Ilasrora roceqeHll, pecropiuroB
I
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Group>>,
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6ucrpora o6cnyNnramrla (52,45 n 38 7o coornetcrnermo). 3ru
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Pucynox 3.10
- HcnonrsoBaHrre cerr{ I{rrepner B pecropane
EonrrunncrBo pecloHAeHToB rroJroxnTeJrbHo orHocf,Tc, K Bo3MoxHocrr{ 6pourapoBan[rrr croJrrrKoB oruafiu, AaHHarr ycJryra ygo6na reM,
MoxHo 3ape3epBnpoBarb KoriliperHbrfi
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OaHa rperE orparrrBaeMbrx He 3ar{HTepecoBarracr erofi ycuyrofi (32 %).
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3.ll).
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Bonpocu
},.lb
-
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8 u 9 amsrbr [plr3Banbr garr rnSopMaIIuIo o6 ocseAoMJleHHocrllt
uorpe6nreuefi o Bo3Molnrrocrfx QR-xoaoB, r{x [rc[oJrb3oBanl{Io KIIHeHTaMI4.
Hecuotpx Ha ro, rrro troqrlr noJroBrrHa orrporrreHnhlx He 3Haer, tITo raKoe QRKoAbr (naudomutnfi nporleHT cpeAlr Jrr{rl
rrrrrHcrBo norpe6nrerefi ouraqrrBaer
craprrero nospacra), reM He MeHee, 6om-
c rD( IroMorrlhlo ToBapbI rr ycJryru (46'A,
n
%
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Pracynor 3.12
-
OcseAoMnennocrb pecnorrAerrroB o Bo3Mo)ilcnocrf,x QR-roaa
43
12o/o
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-
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I
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58 % HEKorAa He 6buru B pecropime (PrlBbepa>>, flprrvrvtxaMu sToro Hil3BulHbI BbIcoKHe
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Pgcynon 3.14
-
floceqenue pecfloHAerilaMrr-rpoxoxrlMrr pecropaHa (PuBbepa)
44
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I
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OnpOc rocrefi pecTopaHa [oKa3aJI,
rrocerr{TeJr.flM}r pecropaHa,
58
,ro
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3.16).
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49
BosMoxHocrlr r{c[oJr63oBaHru QR-roaa B pecropaue <<PlrBBepD) rrpr{Be.reHbl Ira
pHcyHKe 3.23.
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qecKr,re
rar QR Code Generator
cepBrrc no3BoJUIer reHepl{poBarb Ar{HulMI{-
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50
Cepnnc QRmania [o3BoJr.rrr, rroMr,rMo [porrero, co3AaBarb IIBerHbIe QR-xo4rr c
Bo3MoxHocrbro lrx rerrarl4 Ha Syr6onxe.
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qr code. tec- it. com/ru
PDFSafin, Bvt3urrnafl KaproqK&, SMS-coo6Iqeuue,
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Pncynox 3.24
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52
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roA
Ilpe4nonaraerurrfi 3aKa3 6nrcl
-
50 6nroA B AeHb. Cpe4nrx IIeHa 6nroAa
py6., raKrlM o6pasoru, roAoBa{ BblpyqKa cocraBur 2737000.
-
150
60
3arparrr Ha rlepeBo3Ky cocrasqr 1000 py6./AeHb
CpanHeHrae [por43BoAr4Tc{ rro
rpynlaM KarrecrBeHHblx I4 3KoHoMI4rIecKI4x fiapa-
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co6nocru no Soprvryne:
I*o,
,
n=;,
rAe K - uHrerpalrusrfi
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eAr,rHr4qy
(3. 1)
rroKasareJrb KoHKypeHToc[oco6uocru,
Lr3Aenra-flMr4
Bblpaxaer pa3nvl{vfl.
B rlorpe6uremcxou e$Sexre, [puxoAr[IeMcq Ha
3arpar;
I*rr, Ir*or- cBoAHbIe I,IHAeKcbI KarrecrBeHHblx
I4 3KoHoMt4r{ecKI,Ix
[apaMerpoB ycny-
fvt krlttt ToBapa.
Ecnu K)1, ro roBap rrpeBocxoAr{T rro KoHKypeHrocuoco6Hocrl,I o6paseq; ecrLr
K1l, ro roBap ycrylaer o6pasqy;
K:|,
ecJrlr
To roBap HaxoAl4rc, Ha oAHoM ypoBHe
KoHKypeHrocnoco6Hocrl4 c o6pasqou.
CsoAHrrfi r4HAeKc KatIecTBeHHbIx [apaMeTpoB onpeAenf, eTc-fl tlo Soprr,ryire :
(3.2)
, 'A,,
I,)r,;i =\l
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rge
- orHocl{relrnrtfi [apaMerp KaqecrBa rIpoAyKIII4I,I;
a; - roe$Szquenr 3HaqI4MocrI,I [apaMerPs, Aonla;
11
N
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KOTII4TIECTBO IIAPAMCTPOB KAIICCTBA, XAPAKTCPI43YTOqIIX
3peHraq KoHKypeHrocuoco6Hocrrl.
napaMerpoB AonxHo
6rtrr
lna o6terrHsHofi
IIPOAYKIIIIrc C TOIIKII
oIIeHKIT KoJII4qecrBo rexHur{ecKl,Ix
He MeHee rpex.
Orsocurelrurtfi rapaMerp
KaqecrBa IIpoAyKUI4I4 oIIpeAeJL,Ierc, uo Sopuyne
rJD'-_ P
r
:
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a-
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rAe
p,puo,
-
3Har{eHr,r, [apaMerpoB Kar{ecrBa a:aaJrul:,npyeuofi u 6asonofi [poAyKIII4I4.
Eclr,r ynyqrxeHrae rrapaMerpoB
cB.f,3aHo
c yMeHbIueHIaeM I4x KornrrecrBeHHblx
gHaqesufi, 1/ onpeAenqercs o6paruuu orHolueHl4eM rro Soprvryne:
t-Do03
r
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I
)
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6l
T
a6tw1
3
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rpel{MylrlecrB rlpltnoxeHl{{
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c <Delivery
Club>
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0,3
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0,1
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0,2
5
1
0,05
0,05
5
4
5
5
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5
4
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Irlnrerpaqll, c coqCET'MII
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aKIII4I4
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-
1
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s47500
410800
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IIO KAq ECTBEHHbIM
14
3KOHOMI4 I{CCKI4M NOKA3ATEJI{M
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floxasarerra
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0,18
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Ceo.qHrr fi lrHAeKc KaqecrBeHHblx tloKa:arereft
3rouoruuqecKne rroKirareJl
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1,33
Tarzrra o6pasovr, flonyqaeM B pe3ynbrare pacqera r<osSQuqraeHr KoHKypeHro-
cuoco6nocru:
)<a
R=T=1,91
1,33
62
Pac.rer rroKa3aJr, trro pecropaHy <Punrepa> 6oree BbIroAHbIvr
14
6yler pa:pa6orxa
rroAAepxra co6crBeHHoro uo6umHoro rlpl4noxeHl4.q, qeM corpyAHur{ecrBo c arpera-
ropoM AocraBKrI <Delivery Club>.
3.3.3 Paspa6orKa KoHTeHT-crparerrllr B coulraJlrHofi cerlr
lnr
:roro, vro6rr pecropaH rroBbrrrrzl[ cBolo [ocetuaeMocrb, yx<e HeAocraroqHo
o6H.rHofi peKnaMbr. Coeperuennrrfi qeroBeK He paccraerc, co cMapto$ouorra, rlosToMy
6olruruncrBo HoBocrefi oH nonyqaer v3 coIlcetefi, BceBo3MoxHbIx paccblnoK I4 yBe-
4ouleuufi. HapyxHa,
peKnaMa 3aBeAeHWfl.y)Ke ue pa6oraer raK, KaK xoreJlocr
AOCTaTKT4 paAVO-peKJraMbr
-
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3To cJroxHocTrl c [orIaAaHI,IeM B HyXHyrO qeneByro ayAV-
ropr.rrc.
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upoqecc. I4sN{eHLIrb c$oplarapo-
sasruuircfl, HMr.rAx oqeHb cJroxHo. Vl ttyuruuM LIHcrpyMeHToM Arq groro
susrcrcs cefi-
qac coIII4zuIbHbIe ceTI4.
Bu6upat
3aBeAeHr4e, JrroAr.r, B rrepByro oqepeAb,
3brBbr B collr4€urbHblx
cersx. Ecru pecropaHa raM Her, To
SMM AonxeH 6rtrr
3a4a.raMn,
NAyr B I4HTepHer I,I cMorprr orHI4KTo B Hero He
rtpuAer.
ocMbrcJreHHbrM, crrnaHlrpoBaHHbrM, c rrerKo [ocraBJIeHHbIMI,I
a Lr:aTyvrlaeHufi [oAxoA e SMM ne pa6otaer. VIrvteHHo rrooroMy HyxHo
cSopuynrEpoBarb crparerr4ro rrpoABnxe:alzfl B coLII4anbHbIx cerflx. ,{na ycnelrlHoro
SMM pecropaHy ne o6a:areJrbHo HMerb orpoMHoe Korr4r{ecrBo rIoArIHctII4KoB, AocraTOIIHO VMCTb HECKOJIEKO TbIC,gq, HO TIOCTOqHHbIX, KOTOPbIE
Ha crpaHlrqy, Aenarb penocrbl, KoMMeHTI4poBarb
6YAY' PCTYN{PHO
3AXOALITb
co6rtrus.
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Pecropau <Prnsepa)) rrMeer crpaHrzubr B corlcerqx
- (Instagram>
u <Facebook>,
c qprcJroM froAnr,rcrrr4t<os 976 u T56 rreJroBeK coorBecrBeHHo. OAnaro caMbIM [oceulaeMbrM
cafirou
B pyHere flBrrfl.ercfl corlcerb <BKos:raKTe>.
fiauuat nnar$opua flonynflp-
na csoefi [pocrorofi w yloicrBoM BeAeHI,L 6uzseca.
Ha 1 urons.2018 r. .rracro xzrerefi Opra, 3aperl4crprrpoBaHHblx n BK cocraBl4Jlo
6onee 287 rrrc. .Ier.
63
K
npurraepy, qlacro noA[Hcr{[KoB rprrns-6apa <I-{oxoru>) cocraBJlqet 2700 qeJlo-
nex, PecropaH <OrroNu> 1300, <gecrep
lla6> 1700, Pecropau <Mr. Mit> 2200, PK
<Ha Ilpnnuue)) - 6oree 10,5 rrrc ve,r.
Paspa6orKa KoHTeHT-crparerrlr4 BKJtoqaer B ce6s cosAanne <<xusofi ceruD, B Ko-
ropofi yqacrHuKu 6ylyr qyBcrBoBarr ce6q xorr,r$oprno. Heo6xoArrMa JIo.rJIbHaf, ay[LtTopufl, rrocro.rrHHbre KJrr{eHTbr, Koroprre 6y.uyr [pr4BoAHTb cBol{x lpysefi
llx
I,I 3HaKoMbIx.
pacrpyrKrr rpyrrrrbr B nepBoe BpeMfl MoxHo r4crroJrb3oBarb rpynrlbl-nl4Aepbl
B ropoAe, B Koropbrx BeAerc, aKT[rBHoe o6uleHrae
v
r.axo4urrcfl pa3Ha, rIeJIeBa.s ay4pr-
ropr.rr.
K rarran lpyrraM MoxHo orHecrr4 <fopo4 Open I Opnonuane BKonrarre> (150
rbrc. yqacrHur<oa), <fopo4 Open [KONUBRI])
tau o6tacru I I4nSoOpen>
(7,5
(I44 rsrc. yqacrHr.rKoa), <Honocrn Op-
ruc yuacrHuxon).
3neueuru KoHTeHr-crparerur.r pecropaHa rrpeAcraBJreHbr n ra6nzqe 3.9.
Ta6nnqa 3.9
- Sreueuru
KoHreHr-crpareu,ru pecropaHa
3reueuru
I-{enr
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1
2
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sa6ory, rroBoA rropaAoBaTbc, HoBoMy AHro
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4
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(uarura xoSe, yrpenHzfi
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roruna)
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yrorHoe Kpecno, 6orzur
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3uar<oucrBo c [epcoHaJroM,
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npo$eccuoHaJrr,r3M coTpyAHr,lKOB, HeMHOTO
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paccKir3opa6oreBKoMAHAC
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spurelrsrtfi KoHTaKT KnI{eHTa c 3aBeAeHIteu. rle-
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HeAenp (ta6nzqa 3.10).
Ta6nraua 3.10 Bpe-
floserers-
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HI4K
fllan
KoHreHra Ha HeAenIo
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TIOCT:
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3000
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Beirr{rrlrHbr ronapoo6opora.
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M.:
rrr4raHtrfl.
Cran4aprunSopla, 2008.
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2
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CHufI 2.08.02-89. O6rqecrBeHHbre 3qat:an
M.: foccrpofi CCCP, 1989.
3
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07
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Aprerr,rona, E.H. I4rtgycrpulr rocrerrpr4r4McrBa a Opnoncrofi o6nacru: yue6uo-
MeroAr4qecKoe roco6we
lE.H. ApreMoBa; H.B. Mqcr4qeBa. - Open: I4sA-eo
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4
-
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I E.H. Apreuona;
H.B. MscuqeBa. - Open: I4sA-so OpenfTY,2010. - 305 c.
5
Apreuona, E.H. Opraurzearlr4, rpou3BoAcrBa Ha rpeAnpvflTnflx o6rqecrneu-
Horo rrwranLrfl; y.re6. uoco6ue An, By3oB I E.H. Apreuoea; H.B. Mxczqena . - Open:
LIsA-eo OpenfTY,2009.
6
TaHvrfl. B
Balrrafl
-
170 c.
Apreuoaa, E.H. ConpeuenHbre craHAaprbr o6cryxunaunfi. Oprauusarlns
pecropaHax, rocrI4HI4IIax
r4
rypr{3Me: yue6. noco6ue Anq Bbrcur.
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[po$. o6pa:o-
lE.H. Apreuona, H.B. M.{cI4IrIeBa. - Open: IrIsA-no focynunepcr4rera - yHIK
,
2013. - 244 c.
7
Apreuona, E.H. Texuura lr rexHoJrorr4, coutrilrrbHo- KynbrypHoro cepBlrca
Typu3Ma: yve6uoe uoco6ne Anq Bbrcrxero npoSeccr4oH€LlbHoro o6pa:oaasus
Apreuona;H.IA.I-{apena. - Open: I,IgA-so focyuunepcr4rera -
8
yHIII(,
ta
I E.H.
2014. - 294 c.
Apreuona, E.H. Yupanneune Kar{ecrBoM B Typr.r3Me: yue6no-ueroAur{ecKoe
uoco6ue/
E.H.
Aprerraona,
T.B.
tIeqxuHa.
OfEOy BO <Opnoscxufi rocyAapcrseHHrrfi yHr4Bepcrrer
r4MeHu
Open:
I4.C. Typreuena>,
- 128 c.
9 Opo6efixo, E. C. Oprauusaqur o6cryxr,rBaHr4r: pecropa:abrv 6aprr: Y.re6Hoe
uoco6ue I E. C. Opo6efixo, H. f. IUpe4ep. - MocKsa: <Anr$a-M)), d4HOPA-MD,
2016.
20t2. - 320 c.
71
10 ParreHxo,
JI.A. OpraHnsarlr{fl rrpor{3BoAcrBa npeArpnqrrafi o6rqecrBeHHoro
uvraHtrfl: yue6uoe uoco6ue An, By3oB I n.A. Pa4veuxo. - M.: @eHuxc, 2000.
l1 Cannqxar, f. B. Ananras
noco6ae /
xogsficreeHHofi AeqrenbHocrl4 rpeArlpurrur^: yue6.
f . B. Casuqxaq. - M.: (I4HOPA-MD,
12 (DouraHstx,Yl. JI. TexuoJrorr4.rr
nyrr: yue6noe uoco6ue I
B|Y3C,
2015.
-
14.
- 303 c.
r4
2012.
- 336 c.
opraHlr3ar\vrfl,
n. @ouusux,
ycnyr rrvrannfl,:6asxeruue yc-
JI. JI. PyAenrco.
-
BraAusocroK: I4sA-so
188 c.
13 r{yaHoncrufi,
A. A. I4H$opuaquoHHbre rexHoJrorvv ynpaBreHnfl. B rypl43Me:
yue6noe uoco6ue I A.A. r{yAHoncrufi, M. A. Xyrona - M.: Knopyc, 2009 - l0l c.
14Erc
Ha BbrHoc
xar Saxrop yBenr{qernfl, tpu6ur,u pecropaHa [3nexrpousrtfi
20t7.
pecypcl.
Pexuu
AOCryrIa:
https://www.business.ualmedia_view/eda_na_vynos_kak_faktor_uvelicheniyalribyli_r
estorana-5
7
60 I 6 I 7 7 . -
fiara Aocryrla : 06. 06. 20 1 8
15 IrIHHosa\uLr B pecropaHHoM 6lrsHece: [3nexrpouusrfi pecypc]
ryrra:
http://tourlib.net/statti_tourism/innovacii-restoran.htm.
- Pexuu Aoc-
- Eara Aocryra:
06.06.2018
16 Kax r{crroJrb3osam Instagram Anr npoABr4xeHr.r, 6rsHeca
cypc
[ 3nerrpouusrfi pe-
]. -2009. Pexuu Aocryna : https:lltexterra.rulbloglkak-ispolzovat-instagram-dlya-
prodvizheniya-biznesa- l3-prakticheskikh-sovetov.html. 17 Karcue rexHorrorrar
lara Aocryrra: 06.06.2018
HyxHrr ra$e r4 pecropaHaM: [3rexrpounrrfi pecypc]
Pexzvr Aocryrra: https://rb.ru/howto/technologies-for-restaurants/.
-
-
Aara Aocryrra:
06.06.2018
18
Karze
rexHoJrorr.rr4
HyxHu xaQe u pecropaHaM: [3nerrpouuufi pecypc]
Pexuu Aocryna: https://rb.ruihowto/technologies-for-restaurants/.
- [am
-
Aocryna:
06.06.2018
l9
KnroqeBbre MeroAbr r4ccneAoBaHr4s KoHKypeHron [SnexrpoHuufi pecypc]
Pexurra
Aocryna:
http://studbooks.net/8327l2lmarketing/klyuchevye_metody_issledovaniya_konkurentov
.-
fiaraAocryrra: 06.06.2018
-
72
20 Maprerl4Hr corlr4zurbHbrx MeAraa [3nexrpouurrfi pecypc].
'
xr.rM
-
2005
- 2017. PeAocTyna:
http://www.marketch.ru/marketing_dictionary/marketing_terms_s/social_media_market
ingl. - fiaraAocryrra: 06.06.2018
2l flerpaxon, A. EAa na BbrHoc: rrJtocbr,
RestCon f3rexrpouuufi pecypc]. -
Mr,rHycbr, cepBr4cbr
2015.
http://www.restcon.ru/index.php?section:article&article
/ A. flerpaxolr^ ll
Pexpru
id:932. - lara
Aocryrr:
Aocryrra:
06.06.2018
22
30
wgei,t Anfl co3AaHl4fl Kpyroro rpoAaroqero KoHreHra (Hn$orpaQzxa):
fSnexrpoHuufr
pecypc]
Pexuna Aocryrra: https://texterra.rulblogl30-idey-dlya-
sozdaniya-krutogo-prodayushchego-kontenta- infografi ka. html.
- lara
Aocryrra:
06.06.2018
23 [aulnste uccneAoBannfl. The NPD Group: poccr4{He Bce qaqe xoA{T B pecTo-
p&H, .rro6H <<no6arosarb ce6s>: [3nexrpouusrfi pecypc]
Pexuu
Aocryrra:
Kax pa6oraer MapKerr4Hr B corllranbHbrx cerqx B pecropaHHoM
6usHece:
https : //www.rma. ru/re stl new s I 27 5 44 I .
24
[3nexrponnrrfi
pecypc] Pexuu
-
Aara Aocryra : 06. 06. 2 0 I 8
Aocryna: https://restrosphere.com/marketing/kak-
rabotaet-marketing-v-sotsialnih-setyah-v-restorannom-biznese.
- [ara
Aocryrra:
06.06.2018
25 lIytruI{e pecropaHbl I{ xaSe Opna, pefirunr pecropaHoB H or3brBbr rrocerlrrenefi: [3nexrpouurrfi pecypc]
- Pexuu
Aocryra: https://orel.zoon.rulrestaurantsl. - fiara
Aocryrra: 06.06.2018
26 O pa3Bprrt4v pecropaHHoro 6zsHeca n Opne: [3nerrpounufi pecypc]
Aocryra:
http://www.foodestet .rul2}l5l02lo-razvitii-restorannogo-biznesa-v-orlel.
fiara Aocryrra: 06.06.20
27 flpwtroxeHple
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1
8
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pecropaHa: KaKrze Synxquu HyxHbr rronb3oBarersM:
pecypcl
Pexr,rv
https :/ipunicapp.co mlblogl rul pages I 45 6 lprilozhenie-dlya-restorana/.
06.06.2018
- Pexuu
AOCTyna:
[ara
Aocryrra:
t5
28 llpoanr4xeHr.re <BKoHraKre): 75 coneroB rro pacKpyrKe
uufi pecypc] Pexuu Aocryna:
lpyrrbl: [3rexrpon-
https://texterra.ru/blog/effektivnoe-prodvizhenie-
vkontakte-50-sovetov-i-more-poleznykh-servisov.htmle. -
[am
Aocryrra: 06.06.2018
29 flpocrbre vrp'ev ucnoJrb3oBatufl, QR-ro4oB B pecropaHax: fSnexrpoHnufi pe-
Pexuv
cypcl
AOCryna:
http://restoranoff.ru/equipment/technology/Prostiee_idei_ispolzovaniia_QRkodov_v_restoranah/ . -
06.06.2018
[aru Aocryra:
30 PecropaH <Pusbepa) r. OperBce
nuqqepufi: [3nerrpouuufi pecypc]
-
Br4Abr
o6opylonaHr4fl Anfl pecropaHoB, xaQe,
Pexuu Aocryrla: http://www.riviera-orel.ru/. -
[am.qocryrla: 06.06.20 I 8
31 C qero HaquHaercr SMM-6peHAHHI pecropaHa: [3ner<rponHrtfi pecypc]
Pexuu Aocryrra:
-
https://restrosphere.com/marketing/s-chego-nachinaetsja-smm-
brending-v-restoran e. - flara Aocryrra : 06. 06. 20 1 8
32XuwltoB, A. MapxeruHr
'rpouuufi pecypcl.
B corlr4arrbHbrx
cerrx I flr.Xa:rar,on ll biz360 [3nex-
- 2015. Pexrau Aocryrra: https.llbiz360.ru/materials/3801. - fina
Aocryrra: 06.06.2018
33 3SQexrr4BHoe rpoABr.rxeHr4e <BKoHraKre): [ 3nexrponuufi pecypc l. - 2009.
Pexnu Aocryna:
https://texter-ra.rulblogleffektivnoe-prodvizhenie-vkontakte-50-
sovetov-i-more-poleznykh-servisov.html. - flara Aocryrla : 06. 06. 20 1 8
34 QR-roAbr: HoBbre Bo3MoxHocrrr uo6pussoro MapKerl4Hra Anq pecropaHoB:
f3nexrpoHuufi
Pexzrra
pecypc]
http //re storano ff. ru/equipment/te chno
:
I
o
Aocryna:
gylQR-
kodie_noviee_vozmojnosti_mobilnogo_marketinga_d1ia_restoranov/.
-
Aaru Aocry-
na:06.06.2018
35 TripAdvisor: Pecropauu Opna: [3nexrponuuft pecypc]
https //www.tripadvi sor. ru/Restaurants- 960
:
Orel_Oryo1_Oblast_Central-Rus
sia.
8958
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Pexuvt Aocryna:
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html . - Aar a Aocryra : 0 6 .06 .20 I 8 I
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ru;
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a) nxycno roKyurarb;
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6) rleHa;
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lIt Brt I4HTepHeT-rexHoJIorLII{
rIpI4 nu6ope pecropana?
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Bu LIHTepHeroM B pecropaue?
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rexuoloruz?
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sa6pounpoBarb croJl, I{c[onb3y, IT-
75
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17. Karue coquaJlbHble cerl4
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n) Instagram;
r) Twitter;
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e) uuxarue.
Brr Hcnolrayere?
IlpunoNesue 2
Anxera AJL rocrefi pec:ropana <<Punrepa)
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a) perynrpno;
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5. Irlcnons3yere
a) rc;
lu Brr rrHTepHer-TexHoJIotvLr rTpu arr6ope pecropaua?
6) ner.
6. Ilonrsyerecb ln Brt l4HrepHeroM B pecropane?
a) nryconble xapaKTepl4crl,IKu 6nroA 6Iasuec-lauva;
6) qeHa;
n) xauecrno o6cnyxvBaHnfl;
r) cxopocm o6cnyx krBaHvrfl .
7. Xorelu 6rr Bu vMerb Bo3MoxHocrb sa6ponupoBarb croJl, Iacrlonb3yf,
rexuolorun?
a) rc;
6) ner.
8. 3naere
a) rc;
rn Brr, qro raKoe QR-xoa?
IT-
78
5) uer.
9. B xaxux cnyqaqx Bu ucuorb3yere QR-roa?
a) upu orrJrare roBapoB, ycnyr;
6) ana ronyrreHr4r unSoplaa\vpr o roBape, ycnyre,
a) nuror4a He HcrroJrb3oBrL[ u se co6uparocb
r) uuxor4a He HcrroJlb3oBa-rr, Ho xoter 6rt
ru Brr, qro npoAyKr{Hro
10. 3Hasre
KoMTIaHLII4
pecropaHa <<Prasbepa) MoxHo nprao6pecrrz B po3-
HI{TIHOM rrlara^gIlHe ?
a)
[a, c yAoBonbcrBueM noKyrlaro;
6) sHaro, Ho He npuo6peran;
n) He 3Haro
1. 3axasrrBaere
a) uuxor4a;
1
ru Brr
npo.{yKIII4Io npeArlpurrruit trnraHnfl sa Aou?
6) peaxo;
n) unor4a;
r) uacro.
12. Karul,r cuoco6orrr Bu uomsyerecb rrpr4 3aKa3e 6nroa?
a) rene$oHnufi 3BoHoK;
6) vro6ranbHoe rrpr4noxeHr4e;
n) cafir KoMnaHrzr4.
13. Kaxofi Br4A rrpoAyKrlr{u qaue Bcero gara3rlsaere?
a) cyruu;
6) nryunue v34envfl.;
n) ca"naru;
r) roprune
6nroAa;
l),uecePmr.
14. Xorenv rur 6u Brr r4Merb Bo3MoxHocrb 3aKiBarb Ha AoM rpoAyKrlr4rc pecropaHa
<Punrepa>?
a)
rc;
6) Her.
15. Karue coquarrbHbre cerra Bsr ucnomsyete?
a) Bxourarre;
6) Oasoxnacc*t4nr4;
n) Instagram;
r) Twitter;
a) Facebook
e) uuxarue.
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