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WFDSA Global Code of Ethics Toolkit and Recognition Program
Participation Criteria for DSAs/Companies
DSA CODE OF ETHICS RECOGNITION PROGRAM
WHAT?
• Voluntary Recognition Program
• Approved by the CEO Council
• Demonstrates your commitment to
your direct sellers and their customers
WHY?
• Proactively Communicates Standards
of Excellence to External Audiences
• Raises the Bar on Performance
• Encourages Ethical Behavior
• Increases public awareness of the Code
WHO?
• DSA’s
• Member companies
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Participation Criteria
 WFDSA’s Code of EthicsToolkit – Follow the Code, Communicate
the Code, Promote the Code was designed by the WFDSA Ethics
Committee to educate various constituencies around the world about
the best business practices and ethical standards of the direct selling
industry.
 This toolkit contains flexible tools for DSAs and their members to
help them communicate and promote the Code to the widest
audience possible. Whether you are a consumer, educator, public
policy official, independent distributor or a direct selling company
we’ve got an exciting and instructive tool for you.
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Participation Criteria
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Participation Criteria
DSA Guidelines:
 Implement minimum of five criteria from the three sections below but no
less than one criteria from each section
 Demonstrate that the criteria were implemented prior to the end of the
calendar year
 Commit to continue implementing the criteria through at least the next
calendar year
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Ethics Recognition Program for DSAs
COMMUNICATE the Code
• Publish the Code-at-a-Glance brochure
• Publish complaint handling procedure on the website
• Publish contact information (name, email, address, phone
number) for the Independent Code Administrator
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Ethics Recognition Program for DSAs
PROMOTE the Code to Member Companies
• Require member companies to appoint a Code Responsibility Officer
(CRO), a liaison between member companies and the
DSA/Independent Code Administrator responsible for company
adherence to the Code
• Conduct Code training for new/existing members
• Require member companies to submit a plan, with their annual dues
payment, of how they are promoting the Code
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Ethics Recognition Program for DSAs
PROMOTE the Code to External Constituencies
• Distribute copies of the Code-at-a-Glance brochure to government
officials, consumer agencies, academia, media, etc.
• Obtain a “seal of approval” by local government/consumer protection
agencies that can be used on all DSA and
member company materials along with the DSA logo
• Include the Code-at-a-Glance brochure or reference to the Code
(URL) on all DSA literature and newsletters and in all press
materials/events
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Participation Criteria
Company Eligibility/Guidelines:
 Implement minimum of five criteria from the four sections below but no less than
one criteria from each section
 Demonstrate that the criteria were implemented prior to the end of the calendar year
 Commit to continue implementing the criteria through at least the next calendar year
 Companies whose direct selling model is under investigation in the country where
the program is implemented are temporarily ineligible for participation in the
program until the matter is resolved
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Ethics Recognition Program for Companies
FOLLOW the Code
• Appoint a Code Responsibility Officer (CRO), who will serve as a
liaison between your company, DSA and the Independent Code
Administrator and will be responsible for company’s adherence to the
Code
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Ethics Recognition Program for Companies
COMMUNICATE the Code
 Publish the Code-at-a-Glance brochure on the company website with
a link to the local DSA website
 Provide Code training for company associates
 Include information on Code at company meetings
 Include information on Code for employee orientation ((link here to
Code-at-a-Glance, our Promise to Consumers and Our Promise to
Direct Sellers
 Engage a member of the DSA or WFDSA staff to give an industry
presentation to company employees
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Ethics Recognition Program for Companies
PROMOTE the Code To Distributors
 Provide a clear and conspicuous link to the Code or Code-at-a-Glance
brochure on the home page of the distributor website
 Distribute copies of the complete Code and/or Code-at-a-Glance
brochure “Our Promise to Direct Sellers” and “Our Promise to
Consumers” handouts to members of the sales force at company
events, meetings and in a stand-alone mailing or email
 Include copies of the Code-at-a-Glance brochure and/or “Our Promise
to Direct Sellers” and “Our Promise to Consumer” handouts in the
company’s start up kit
 Publish articles about the Code in newsletters to the sales force
 Provide a training program on the DSA Code of Ethics for members of
the salesforce
 Engage a member of the DSA or WFDSA to give a presentation about
the Code to the salesforce
 Include a “Code of Ethics Quiz” on the distributor website
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DSA CODE OF ETHICS RECOGNITION PROGRAM
Ethics Recognition Program for Companies
PROMOTE the Code To Consumers
• Include the Code on company website with a link to the
DSA website
• Include a link to the Code or Code-at-a-Glance brochure on personal
websites of distributors
• Give distributors leaflets or flyers on the Code to give to their
•
customers
Include a reference (URL) to the Code in company sales materials
and marketing catalogs
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DSA CODE OF ETHICS RECOGNITION PROGRAM
DSA Awards
Global Code of Ethics Gold Recognition Award and Plaque

DSA implements all 9 criteria, over 50% of its members participate in the program

Recognition via various WFDSA media/events

One free registration at the WFDSA regional event for DSA staff

Needs to prequalify every year to be able to display the logo/certificate
Global Code of Ethics Silver Recognition Award

DSA implements 6+ criteria, over 35% of its members participate in the program

Recognition via various WFDSA media/events

Recognition certificate

Needs to prequalify every year to be able to display the logo/certificate
Global Code of Ethics Bronze Recognition Award

DSA implements minimum of 5 criteria, over 25% of its members participate in the program

Recognition via various WFDSA media/events

Needs to prequalify every year to be able to display the logo/certificate
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DSA CODE OF ETHICS RECOGNITION PROGRAM
DSA Awards
 Multiyear Award – WFDSA Global Code of Ethics Recognition Sustainability
Award
 WFDSA Code of Ethics Recognition Innovation Award
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DSA CODE OF ETHICS RECOGNITION PROGRAM
The national DSA administers program for companies in its respective
country. To apply for recognition, please contact your DSA and ask for
the company form.
Company Recognition
WFDSA/DSA Code of Ethics Logo and Certificate

Company implements 10+ criteria

Recognition via various WFDSA/DSA media/events

Can display the certificate/logo on the website, marketing materials

Needs to prequalify every year to be able to display the logo/certificate
WFDSA Global Code of Ethics Participant Certificate

Company implements minimum of 5 criteria

Acknowledgement via various WFDSA/DSA media

Can display the participant certificate on the website

Needs to prequalify every year to be able to display the logo/certificate
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