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ASUS Kicks Off Global ZenFone 2 Launch in a Celebration with Over 1,000
Enthusiastic “ZenFans”
ASUS Chairman Jonney Shih introduced ZenFone 2 to over 1,000 ZenFans
participating in the event that took place in Taipei.
Intel Vice President Robert Swinnen, ASUS Vice Chairman Jonathan Tsang,
ASUS CEO Jerry Shen and singer Jam Hsiao joined Mr. Shih onstage.
The global launch of ZenFone 2 begins in Taiwan, where the device is available
online, from major carriers, and in participating stores.
Taipei, Taiwan (9th March, 2015) — ASUS released the much-anticipated ZenFone 2 in Taiwan today at
an event marking the global launch of the new flagship ASUS smartphone series. More than 1,000 ASUS
enthusiasts—known in Taiwan as “ZenFans”—joined in the celebration that took place at the National
Taiwan University Sports Center in Taipei. ASUS Chairman Jonney Shih was onstage to introduce the
ZenFone 2 and its new mascot, Zenny. He was accompanied by Intel Vice President and General
Manager of Asia-Pacific and Japan Robert Swinnen, ASUS Vice Chairman Jonathan Tsang, ASUS CEO
Jerry Shen and by Taiwanese pop singer Jam Hsiao.
“The ZenFone 2 series will build on the resounding success of the ZenFone,” said Mr. Shih. “ZenFone 2
embodies every aspect of the ASUS brand spirit—In Search Of Incredible—and we look forward to
introducing this empowering luxury worldwide with upcoming launch events in China, Hong Kong, France,
Russia, Japan, Indonesia, India, and the United States.”
With a gorgeous all-new ergonomic design, a 5.5-inch full HD IPS display, 13 MP/5 MP PixelMaster
cameras, a 2.3 GHz 64-bit Intel® Atom™ processor with 4 GB RAM and 4G/LTE connectivity, the ASUS
ZenFone 2 delivers power and luxury at an incredible price. Each ZenFone 2 comes pre-loaded with the
latest version of ASUS ZenUI software, which offers a more intuitive user experience and many great new
features—including ZenMotion, SnapView, Trend Micro™ security, and ZenUI Instant Updates.
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“Intel is showing velocity across the full spectrum of mobility, and being chosen by ASUS for ZenFone is
strong evidence of our progress”, said Intel Vice President, Robert Swinnen. “We are proud that our long
standing partnership with ASUS is delivering innovation again. With the ZenFone 2, ASUS is giving
consumers a great mobile experience in a sleek form factor, combining the 64-bit Intel Atom processor
with Intel’s LTE-Advanced Intel XMM 7262 solution.”
ASUS ZenFone 2 is available through main network carriers in Taiwan, including Chunghwa Telecom,
Taiwan Mobile, FarEasTone Telecommunications, and Vibo Telecom, and online at the ASUS Store
(,Yahoo and PChome. Select models of the ZenFone 2 can also be purchased at
Family Mart stores in Taiwan.
ASUS ZenFone 2 is now available online at the ASUS Store, Yahoo, or PChome. Select models are also
available at Family Mart, in Taiwan. Please contact your local ASUS representative for further information.
Bryce Jones
Sharon Wang
Global PR Specialist
Taiwan PR Specialist
[email protected]
[email protected]
ASUS ZenFone 2 Product Page:
ASUS Global Press Room:
ASUS Global Facebook:
ASUS Global Twitter:
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About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most
award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and
manufactures products that perfectly meet the needs of today’s digital home and office, with a broad
portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs,
notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and
smartphones. Driven by innovation and committed to quality, ASUS won 4,326 awards in 2014 and is
widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600
employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for
2014 was approximately US$14.5 billion.
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