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Membership
Recruitment
Lara Mallett - Business Development Manager
Eastern and East Midlands regions
Thursday 23rd February 2012
Attendees comments on what they wanted
from the session:
•What is the IMechE strategy for recruitment?
•How can we recruit better?
•What support can we provide new members?
•Why is there a drive for member recruitment?
•Different groups will require different benefits and
support.
•How do we recruit good engineers?
•We should be converting non IMechE members who
attend IMechE events to become members.
•Converting Affiliates to Associates.
•New ideas for recruitment.
•Need to focus on Young Members.
•Get registered events work really well.
•Interested in new original ideas for recruitment.
A Quiz
. In how many countries do we have members? 139
. In which country outside the UK do we have the most amount
of members? Malaysia
Bonus question – how many in the country? 37001
. What is the average age of an IMechE professionally
registered Member? 41
. What region in mainland UK has the most number of
members? Scotland
Bonus question – how many? 11077
. Which region in mainland UK has the least number of
members? South Wales
Bonus question – how many? 2444
Group Work: Where should the IMechE be
recruiting, which individuals (categories)?
1. Come up with 3 categories /sectors– rank them (the
most important first ) and why?
2. Come up with another category which you think no
other group will come up with and why you think they
could be important?
Think of the above in terms of registration, which
registration should they be applying for : IEng, CEng,
EngTech, Fellow, Affiliate, Associate.
Membership
Recruitment
CEng
EngTech
Affiliates
Gender
Associates
Technicians
For EngTech
By Industry
Fellow
IEng
Apprentices
Undergraduates
FE College
Academics
School teachers
HR
Large
organisations
Non
Engineers
Attendees responses? Where should the IMechE be
recruiting?
1. Come up with 3 categories /sectors (all groups responses)
•Group Training associations, training providers – who offer
companies training.
•Affiliates to progress to Associates – employ someone from
the IMechE directly responsible to convert Affiliates to
Associates. Need more engagement for Affiliates.
•Target companies who don’t have registered Engineers e.g
offer an event.
•School children – pre GSCE.
•FE Colleges.
•SME’s who do not have resources to promote registration.
•Associates – Difficult to convert them from Affiliates.
•Start with Affiliates, then Associates, EngTech up to Fellow.
All levels will want different benefits.
Attendees responses?
2. Come up with another category which you think no other
group will come up with and why you think they could be
important?
•Female Engineers – encourage from an early age.
•School pupils
•Inspirational figures heads to promote Engineering. Someone
in the media.
Group Work: What tools would you suggest to
recruit?
1. Come up with 3 ways– rank them in order of
importance and why? For example: Get Registered Event
2. Come up with another way again which you think no
other group will come up with and why you think they
could be important?
Tools to recruit
Social
Networking
Events using local
members as case
studies and giving
advice
Presidential
visits
Get
Registered
presentations
Use BDMs team :
Guidance for
registration
Organise events
to raise the
profile of the
IMechE
Work with other
parties eg. PEIs,
Apprentice
organisations
Membership
surgeries
Attend
Career fairs
Attendees responses? What tools would you suggest to
recruit?
1. Come up with 3 ways– rank them in order of importance and
why? For example: Get Registered Event
•
•
•
•
Combine events – AGM, new members evening a lecture.
Regional Prize – not just for students. A company could put forward
names.
Careers, Beers (and pizza) for final year students to meet Young
Members to help them network to find a job.
For school pupils continue doing primary engineers, get school
pupils to understand what is engineering.
2. Come up with another way again which you think no other group
will come up with and why you think they could be important?
•The Engineer – the movie!
•Role Models
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