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Consumer Behaviour and the British
Food Market
Henry Matthews. Writtle College. England
UK
Writtle College
Essex
Brick House Farm
Consumer Behaviour and the British
Food Market
• The British consumer
• Consumer behaviour and
the market
• Supermarkets
•Challenges and concerns
UK Socio-Demographics
UK Population
ONS 2004
Population
UK Socio-Demographics
UK Population by Age
In next 25 years
those over 65 will
be more than 20%
of the population
Average age 38
in 2003. 43 in
2031
UK Socio-Demographics
UK Net Migration
People change the
place where they
live, cities losing
population to the
surrounding rural
areas and towns.
UK Socio-Demographics
UK Socio-demographic Groups
The numbers and
social profile of
people varies for
each region, allowing
potential for
targeting specific
consumer segments.
UK Households
Changes in Family Type
Marriage is less
popular
• Fewer children
who tend to be
born later
• More
people
living alone
• Increase
in
single
parent
families
•
UK Employment
Changing Working Population
The working population has increased by nearly 4
million in the last 15 years. This has resulted in more
money being available to spend in the market
UK Employment
Women’s Role in Employment
ONS 2003
The majority of the increase in the working population
is made up by women.
UK Employment
Comparisons of Hours Worked
UK Immigration & Ethnicity
Over 2.5 million people have arrived in the UK since 2000
There are around 2 million Asian and 1 million Black people living
in the UK
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