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How to market
yourself effectively
Cathy Taylor, Julie
Watkins
Career Advisers
We will cover
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Context – current reform – themes
Implications for nurses
Neworking
Marketing yourself in CVs, application
forms and at interview
Support from RCN
Current context
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Recent health care reforms: more
providers, beyond traditional NHS
Francis Report – focus on quality
NMC re validation plans
Chief nursing Officer’s – 6 Cs –
importance of attitude and positive
behaviours
Impact on nursing careers
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Employers are looking for nurses and
HCAs who:
– Display positive behaviours
– Demonstrate ‘caring’ attitudes
– Are enthusiastic and passionate about
providing high quality, dignified, care
How can you demonstrate
these behaviours?
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Make every ‘contact’ count
Pay attention to detail in your
 Appearance
 How you write – take time and effort
 How you speak – be positive
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Plan and prepare examples to
demonstrate your positive attitudes
Marketing opportunities
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Networking
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CVs
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Application forms
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Interviews
‘Working’ the Jobs Fair
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Make a list of employers you want to see
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Look positive, smile and warm handshake
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Rehearse points to present about yourself:
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Brief summary of your experience
Five positive things you could bring to the organisation
Leave CV and all contact details
Write notes and take details of people you have spoken to,
make contact a few days after the event
Other networking
opportunities
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Conferences, study and training
Friends, colleagues and peers
Meetings
Secondments, job swops
Shadowing
Mentorship and clinical supervision
Getting active in the RCN
Your CV can be used....
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When asked to apply ‘in writing’
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When a vacancy asks for one
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For speculative applications
Preparing your CV
 Logical,
clear and concise
 Consistent format
 Chronological order
 Font/layout
 Ideally
on two pages
 Spelling and grammar is correct
Preparing your CV
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Target
 Personal profile – tailor specifically to the
role you are applying for
 Showcase your skills – provide relevant
information and your suitability for the job
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Experience
 Key responsibilities/duties
 Action words – Co-ordinated, Managed, Developed,
Organised, Identified, Trained
 Past/present tense
Explaining gaps in employment
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Examples can include:
 Voluntary work
 Any personal examples, interests
 Keeping up to date with nursing initiatives
 RCN events, online resources, RCN’s eLibrary, nursing or health care articles
 Caring responsibilities
Completing your application
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Follow the guidelines on the form
Make it easy for employers to find the
information and that you tick all
requirements
Tailor your application to the job
 Personal or supporting statement section
• Often competency based – provide evidence of how you
meet competencies
Evidence how you meet the
competencies
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For example:
• I have excellent communication skills and have
always been able to deal with challenging
situations - such as when a relative became angry
about the treatment of their mother. I was able to
allay the relative’s anxiety by listening to and
empathising with their concerns and arranging for
them to discuss their mother’s care with the senior
nurse in charge.
Completing your application
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Check you have provided evidence to
meet the Person spec criteria and
what the employer will be assessing at
Application
Online Applications
Different types of online applications
• Save on to computer and email to employer
when completed
• Complete and save online (e.g. NHS jobs)
• Complete online in one-go (can’t save it)
 Review and check for any mistakes/spelling
errors before you press ‘send’
 Save or print a copy for your records
 Allow enough time
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An interview is a performance:
Like all performances,
success depends on practice
Preparation
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Look at job description/person spec
List examples from your experience
which match the above
Plan responses to common interview
questions
Prepare questions to ask
Update on national initiatives
Update your Portfolio
Difficult questions
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Scenarios – what would you do if…
Consider the processes involved:
– Assessing the situation
– Taking appropriate action
– Following protocols and guidelines
– Appropriate communication
– Record Keeping
– Evaluating and learning from situation
STAR technique to provide
evidence of competencies
S
T
A
R
- situation
- target
- action
- result
Eg
S – patient fell out of bed
 T – need to maintain their safety
 A – call for help, assessment, treatment,
record keeping, informing Dr, relatives etc
 R – Patient able to be helped back to bed, no
injuries – learning - why did it happen, how to
prevent again, looked at NICE guideline
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Other forms of selection tools
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Presentations
Personality and ability measures
Role play
Group exercises
Written assessment – including
numeracy and written exercises
Member Support Services
Welfare
Rights &
Guidance
Peer
Support
Counselling
Member
Support
Services
Careers
MSS Tel - 0345 408 4391
[email protected]
Immigration
Services
Member Support Services
www.rcn.org.uk/mss
MSS Tel - 0345 408 4391
[email protected]
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