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EMAIL #1
Subject Line:
Quick question...
Hey there [insert lead first name],
I am following up a voicemail I just left with you.
You recently downloaded [insert offer title here.] Most people who download this aren’t [insert
assumptive paint point here], and as a result, [insert result of pain point here.]
I took a look at your website and [insert pain point here.] Working with other companies in
[insert industry], I have a few tips and suggestions that can help.
What’s the best way to connect with you?
EMAIL #2
Subject Line:
{!Lead.FirstName}, {!Lead.Company} is [insert pain point]
Hey there [insert first name],
You recently visited [your company’s website here] and downloaded
{!Lead.Last_Conversion_Event__c}.
In the last email I sent you, I pointed out some concerns I had after [identify pain point.] This
time, I decided to [added value.]
Based on what I saw, I do have a couple of suggestions on how to improve that.
Do you want to discuss? Let me know either way!
EMAIL #3
Subject Line:
{!Lead.FirstName}, here’s how {!Lead.Company} stacks up
Hey there [insert lead first name],
You recently visited [your company’s website] and downloaded
{!Lead.Last_Conversion_Event__c}.
In my last email I sent you, I talked about [tips for XYZ.] For comparison, I’d like to show you a
company in your industry who are doing these things very well.
As you can see, [insert company name] is [insert tip/pain point].
Do you want to set up some time to talk through some opportunities you have for improvement so
you’re not falling behind competitors? When would be a good time to connect?
EMAIL #4
Subject Line:
{!Lead.FirstName}, some suggestions for your [product or service
offering}...
Hey there [insert lead first name],
You’ve recently visited [your company’s website here] and downloaded some of our resources.
As a follow up, I’ve [insert prospect research here.]
There are tremendous opportunities for improvement here.
In my previous emails I talked about tips I have for improving your [prospect pain point] as well
as your positioning in comparison to your competitors.
Are you still interested in hearing these? When’s a good time to connect?
The Breakup Email
Subject Line:
[Insert lead first name], how can we help?
Hey there {!Lead.FirstName},
You’ve recently visited [your company’s website] and downloaded some of our resources.
Based on everything we’ve seen, there are tremendous opportunities for improvement as well as
some low hanging fruit.
However, since you haven’t responded to my communications, I’m assuming you don’t want my
help. I wish you and [insert prospect company name here] the best.
Let me know if there’s any way I can help in the future.
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