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Coremetrics Benchmark Metrics
Average New Session Length – Of all the sessions initiated by new visitors (those who were not tagged
as having visited the site before), this metric shows the average session length in minutes and seconds.
Average Order Value* – Of all sessions, this metric shows the average order value.
Average Repeat Session Length – Of all the sessions initiated by repeat visitors (those who were tagged
as having visited the site before), this metric shows the average session length in minutes and seconds.
Average Session Length* – Of all sessions, this metric shows the average session length in minutes and
seconds.
Average Time Per Page – Of all sessions, this metric shows the average time spent per page in minutes
and seconds.
Bounce (One Page) Rate* – Of all sessions, this metric shows the percentage of visitors that viewed a
single page and then left the site. Summing Bounce Rate and Multi-Page Session Percent should be
~100%.
Browsing Sessions Percent* – Of all sessions, this metric shows the percentage of visitors that viewed at
least one product.
Buying Sessions – Of all sessions, this metric shows the number of sessions that resulted in a conversion
(purchase). Since this is a raw metric, it can only be viewed as a percentage comparison against another
time period.
Direct Load Conversion Rate – Of all sessions initiated by a visitor directly entering a site URL, this
metric shows the percentage that resulted in a conversion (purchase).
Direct Load Percent of Sales – Of all sales, this metric shows the percentage of those that resulted from
visitors who directly entered a site URL.
Direct Load Percent of Site Traffic – Of all sessions, this metric shows the percentage that resulted from
visitors who directly entered a site URL.
Direct Load Sessions – Of all sessions, this metric shows the number of sessions that resulted from
visitors who directly entered a site URL. Since this is a raw metric, it can only be viewed as a percentage
comparison against another time period.
Item Abandonment Rate – Of all items in all shopping carts, this metric shows the percentage (rate) of
items that are abandoned. For example, a 50% Item Abandonment Rate means 1 out of every 2 items in
a shopping cart are abandoned. This is different from the Shopping Cart Abandonment Rate in that a
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shopping cart may contain more than one item. Therefore, the Item Abandonment Rate should always
be greater than or equal to the Shopping Cart Abandonment Rate.
Items Per Order* – Of all sessions that resulted in a conversion (purchase), this metric shows the
average number of items per order.
Marketing Conversion Rate – Of all sessions initiated by a visitor clicking through from a marketing
campaign (i.e. email), this metric shows the percentage that resulted in a conversion (purchase).
Marketing Percent of Sales – Of all sales, this metric shows the percentage of those that resulted from
visitors clicking through from a marketing campaign (i.e. email).
Marketing Percent of Site Traffic – Of all sessions, this metric shows the percentage that resulted from
visitors clicking through from a marketing campaign (i.e. email).
Marketing Sessions – Of all sessions, this metric shows the number of sessions that resulted from
visitors clicking through from a marketing campaign (i.e. email). Since this is a raw metric, it can only be
viewed as a percentage comparison against another time period.
Mobile: % of Sales – Of all sessions that resulted in a conversion (purchase), this metric shows what
percentage was from a mobile device.
Mobile: % of Site Traffic – Of all sessions, this metric shows what percentage was from a mobile device.
Mobile: Average Page Views – Of all those sessions initiated from a mobile device, this metric shows the
average number of page views per session.
Mobile: Bounce Rate – Of all those sessions initiated from a mobile device, this metric shows what
percentage were visitors who only viewed one page and left the site.
Mobile: Conversion Rate – Of all those sessions initiated from a mobile device, this metric shows what
percentage resulted in a conversion (purchase).
Mobile: Session Length – Of all those sessions initiated from a mobile device, this metric shows the
average session length.
Mobile Device: Android Sessions – Of all sessions, this metric shows what percentage was from an
Android.
Mobile Device: Apple IPhone Sessions – Of all sessions, this metric shows what percentage was from an
Apple iPhone.
Mobile Device: Apple iPod Touch Sessions – Of all sessions, this metric shows what percentage was
from an Apple iPod Touch.
Mobile Device: Blackberry Sessions – Of all sessions, this metric shows what percentage was from a
Blackberry.
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Mobile Device: HTC Sessions – Of all sessions, this metric shows what percentage was from an HTC.
Mobile Device: iPad Sessions – Of all sessions, this metric shows what percentage was from an Apple
iPad.
Mobile Device: LG Sessions – Of all sessions, this metric shows what percentage was from an LG.
Mobile Device: Motorola Sessions – Of all sessions, this metric shows what percentage was from a
Motorola.
Mobile Device: Palm Sessions – Of all sessions, this metric shows what percentage was from a Palm.
Mobile Device: Samsung Sessions – Of all sessions, this metric shows what percentage was from a
Samsung.
Mobile Device: Android Conversions – Of all those sessions initiated from an Android mobile device,
this metric shows what percentage resulted in a conversion (purchase).
Mobile Device: Apple IPhone Conversions – Of all those sessions initiated from an Apple iPhone mobile
device, this metric shows what percentage resulted in a conversion (purchase).
Mobile Device: Apple iPod Touch Conversions – Of all those sessions initiated from an Apple iPod Touch
mobile device, this metric shows what percentage resulted in a conversion (purchase).
Mobile Device: Blackberry Conversions – Of all those sessions initiated from a Blackberry mobile device,
this metric shows what percentage resulted in a conversion (purchase).
Mobile Device: HTC Conversions – Of all those sessions initiated from an HTC mobile device, this metric
shows what percentage resulted in a conversion (purchase).
Mobile Device: iPad Conversions – Of all those sessions initiated from an Apple iPad mobile device, this
metric shows what percentage resulted in a conversion (purchase).
Mobile Device: LG Conversions – Of all those sessions initiated from an LG mobile device, this metric
shows what percentage resulted in a conversion (purchase).
Mobile Device: Motorola Conversions – Of all those sessions initiated from a Motorola mobile device,
this metric shows what percentage resulted in a conversion (purchase).
Mobile Device: Palm Conversions – Of all those sessions initiated from a Palm mobile device, this metric
shows what percentage resulted in a conversion (purchase).
Mobile Device: Samsung Conversions – Of all those sessions initiated from a Samsung mobile device,
this metric shows what percentage resulted in a conversion (purchase).
Multi-Page Session Percent* – Of all sessions, this metric shows the percentage of visitors that viewed
multiple pages. Summing Multi-Page Session Percent with Bounce Rate should be ~100%.
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Natural Search Conversion Rate – Of all sessions initiated by visitors clicking through from a search
engine link (i.e. Google), this metric shows the percentage that resulted in a conversion (purchase).
Natural Search Percent of Sales – Of all sales, this metric shows the percentage of those that resulted
from visitors clicking through from a search engine (i.e. Google).
Natural Search Percent of Site Traffic – Of all sessions, this metric shows the percentage that resulted
from visitors clicking through from a search engine link (i.e. Google).
Natural Search Sessions – Of all sessions, this metric shows the number of sessions that resulted from
visitors clicking through from a search engine link (i.e. Google). Since this is a raw metric, it can only be
viewed as a percentage comparison against another time period.
New Session Percent – Of all sessions, this metric shows the percentage that was initiated by new
visitors (those who were not tagged as having visited the site before).
New Visitor Conversion Percent* – Of all sessions, this metric shows the percentage that resulted in a
conversion (purchase) by new visitors (those who were not tagged as having visited the site before).
On-site Searches / Session* – Of all sessions, this metric shows the percentage of those that involved an
on-site search.
Order Session Percent* – Of all sessions, this metric shows the percentage of sessions that resulted in
an order (conversion/purchase). This is different from the Orders Per Session in that any one session can
have multiple orders. Therefore, Orders Per Session should always be equal to or greater than the Order
Session Percent.
Orders Per Session –This metric shows the percentage of all orders (conversions/purchases) over all
sessions. This is different from the Order Session Percent in that any one session can have multiple
orders. Therefore, Orders Per Session should always be equal to or greater than the Order Session
Percent.
Orders – Of all sessions, this metric shows the raw number of sessions that resulted in an order
(conversion/purchase).
Page Views per Session* – Of all sessions, this metrics shows the average number of page views per
session.
Page Views – Of all sessions, this metric shows the total number of page views. Since this is a raw
metric, it can only be viewed as a percentage comparison against another time period.
Paid Search Conversion Rate – Of all sessions initiated by visitors clicking through from a paid search
engine link (i.e. Google), this metric shows the percentage that resulted in a conversion (purchase).
Paid Search Percent of Sales – Of all sales, this metric shows the percentage of those that resulted from
visitors clicking through from a paid search engine link (i.e. Google).
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Paid Search Percent of Site Traffic – Of all sessions, this metric shows the percentage that resulted from
visitors clicking through from a paid search engine link (i.e. Google).
Paid Search Sessions – Of all sessions, this metric shows the number of sessions that resulted from
visitors clicking through from a paid search engine link (i.e. Google). Since this is a raw metric, it can only
be viewed as a percentage comparison against another time period.
Product Views Per Session* –Of all sessions, this metric shows the average number of product views per
session.
Product Views – Of all sessions, this metric shows the number of product views. Since this is a raw
metric, it can only be viewed as a percentage comparison against another time period.
Referral Conversion Rate – Of all sessions initiated by a visitor clicking through from a referral link (i.e.
banner ad), this metric shows the percentage that resulted in a conversion (purchase).
Referral Percent of Sales – Of all sales, this metric shows the percentage of those that resulted from
visitors clicking through from a referral link (i.e. banner ad).
Referral Percent of Site Traffic – Of all sessions, this metric shows the percentage that resulted from
visitors clicking through from a referral link (i.e. banner ad).
Referral Sessions – Of all sessions, this metric shows the number of sessions that resulted from visitors
clicking through from a referral link (i.e. banner ad). Since this is a raw metric, it can only be viewed as a
percentage comparison against another time period.
Sales – Of all sessions, this metric shows the volume of sales. Since this is a raw metric, it can only be
viewed as a percentage comparison against another time period.
Sessions Conversion Rate – Of all sessions, this metric shows the percentage of sessions that resulted in
a conversion (order/purchase). This metric is synonymous with the Order Session Percent and is
different from the Orders Per Session in that any one session can have multiple orders. Therefore,
Orders Per Session should always be equal to or greater than the Order Session Percent.
Sessions – This metric shows the number of sessions. Since this is a raw metric, it can only be viewed as
a percentage comparison against another time period.
Shopping Cart Abandonment Rate* – Of all shopping cart sessions, this metric shows the percentage
(rate) of shopping carts that are abandoned. For example, a 50% Shopping Cart Abandonment Rate
means 1 out of every 2 shopping carts are abandoned. This is different from the Item Abandonment
Rate in that a shopping cart may contain more than one item. Therefore, the Item Abandonment Rate
should always be greater than or equal to the Shopping Cart Abandonment Rate. Summing Shopping
Cart Abandonment Rate and Shopping Cart Conversion Rate should be ~100%.
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Shopping Cart Conversion Rate* – Of all shopping cart sessions, this metric shows the percentage (rate)
of shopping carts that result in a conversion (purchase). Summing Shopping Cart Conversion Rate and
Shopping Cart Abandonment Rate should be ~100%.
Shopping Cart Session Percent* – Of all sessions, this metric shows the percentage of shopping carts
that were initiated (whether or not they were converted/purchased).
Social: % of Sales – Of all sessions that resulted in a conversion (purchase), this metric shows what
percentage was initiated from a social site.
Social: % of Site Traffic – Of all sessions, this metric shows what percentage was initiated from a social
site.
Social: Average Page Views – Of all sessions initiated from a social site, this metric shows the average
number of page views per session.
Social: Bounce Rate – Of all sessions initiated from a social site, this metric shows what percentage were
visitors who only viewed one page and left the site.
Social: Conversion Rate – Of all those sessions initiated from a social site, this metric shows what
percentage resulted in a conversion (purchase).
Social: Session Length – Of all those sessions initiated from a social site, this metric shows the average
session length.
Social Site: Blogger Sessions – Of all sessions, this metric shows what percentage was initiated from
Blogger.
Social Site: Digg Sessions – Of all sessions, this metric shows what percentage was initiated from Digg.
Social Site: Facebook Sessions – Of all sessions, this metric shows what percentage was initiated from
Facebook.
Social Site: Linkedln Sessions – Of all sessions, this metric shows what percentage was initiated from
LinkedIn.
Social Site: MySpace Sessions – Of all sessions, this metric shows what percentage was initiated from
MySpace.
Social Site: Orkut Sessions – Of all sessions, this metric shows what percentage was initiated from
Orkut.
Social Site: StumbleUpon Sessions – Of all sessions, this metric shows what percentage was initiated
from StumbleUpon.
Social Site: Twitter Sessions – Of all sessions, this metric shows what percentage was initiated from
Twitter.
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Social Site: WordPress Sessions – Of all sessions, this metric shows what percentage was initiated from
WordPress.
Social Site: YouTube Sessions – Of all sessions, this metric shows what percentage was initiated from
YouTube.
Social Site: Blogger Conversions – Of all those sessions initiated from Blogger, this metric shows what
percentage resulted in a conversion (purchase).
Social Site: Digg Conversions – Of all those sessions initiated from Digg, this metric shows what
percentage resulted in a conversion (purchase).
Social Site: Facebook Conversions – Of all those sessions initiated from Facebook, this metric shows
what percentage resulted in a conversion (purchase).
Social Site: Linkedln Conversions – Of all those sessions initiated from LinkedIn, this metric shows what
percentage resulted in a conversion (purchase).
Social Site: MySpace Conversions – Of all those sessions initiated from MySpace, this metric shows what
percentage resulted in a conversion (purchase).
Social Site: Orkut Conversions – Of all those sessions initiated from Orkut, this metric shows what
percentage resulted in a conversion (purchase).
Social Site: StumbleUpon Conversions – Of all those sessions initiated from StumpleUpon, this metric
shows what percentage resulted in a conversion (purchase).
Social Site: Twitter Conversions – Of all those sessions initiated from Twitter, this metric shows what
percentage resulted in a conversion (purchase).
Social Site: WordPress Conversions – Of all those sessions initiated from WordPress, this metric shows
what percentage resulted in a conversion (purchase).
Social Site: YouTube Conversions – Of all those sessions initiated from YouTube, this metric shows what
percentage resulted in a conversion (purchase).
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